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	<title>eBizine &#187; Strategy</title>
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		<title>Digital Marketers Are Wrong to Focus Only on ROI</title>
		<link>http://ebizine.com/ebrand-media/digital-marketers-are-wrong-to-focus-only-on-roi/</link>
		<comments>http://ebizine.com/ebrand-media/digital-marketers-are-wrong-to-focus-only-on-roi/#comments</comments>
		<pubDate>Sun, 21 Apr 2013 19:54:54 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Medianista]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[cross-channel attribution]]></category>
		<category><![CDATA[return on influence]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1948</guid>
		<description><![CDATA[If you work in digital, you’re probably getting a bit tired of the ROI question  by now. We are all tasked with justifying our pitches and projects with proving  where the ROI lies directly. We need to show that whatever ad, video or app we  run, directly leads to X number of sales online, or [...]]]></description>
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		<title>Think you follow up on sales calls often enough? Probably not!</title>
		<link>http://ebizine.com/strategy/think-you-follow-up-on-sales-calls-often-enough-probably-not/</link>
		<comments>http://ebizine.com/strategy/think-you-follow-up-on-sales-calls-often-enough-probably-not/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 20:21:22 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1166</guid>
		<description><![CDATA[48 % of Sales People never follow up with a prospect 25% of Sales People make a second contact and stop 12% of Sales People only make three contacts and stop Only 10% of Sales People make more than three contacts 2% of sales are made on the first contact 3% of sales are made [...]]]></description>
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		<title>The eBrand Media Law of Clarity</title>
		<link>http://ebizine.com/ebrand-media/the-law-of-clarity/</link>
		<comments>http://ebizine.com/ebrand-media/the-law-of-clarity/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 14:36:41 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[persoanl growth]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=129</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive In a down economy, marketing departments are among the first to see lay-offs. If you’re laid off and about to be, I think you have a great opportunity to pursue those passions you’ve always pushed into the background. If you could pursue a dream, and you [...]]]></description>
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		<title>Tom Polanski is pleased to introduce Stephen Antisdel, managing director of AVID Commerce</title>
		<link>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/</link>
		<comments>http://ebizine.com/tom-polanski/tom-polanski-is-pleased-to-introduce-stephen-antisdel-managing-director-of-avid-commerce/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:44:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=72</guid>
		<description><![CDATA[Mr. Antisdel mentioned yesterday that we&#8217;re missing an important category in eBizine&#8230;Strategy. Or more specifically strategy as it relates to the Internet as a marketplace. In an e-mail exchange Stephen wrote, “this is the essential starting point for all of our client engagements. WorkingPerson.com, www.workingperson.com, is our case-study client that illustrates the importance and potential [...]]]></description>
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