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	<title>eBizine &#187; Start a Business</title>
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		<title>eBrand Media shares how to increase conversions by assuring customers.</title>
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		<pubDate>Tue, 03 Mar 2009 22:16:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Growing a Business]]></category>
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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive eBrand Media has always been a strong proponent of keeping a security symbol in the homepage &#8220;hero&#8221; spot. Every site guest arrives with a degree of anxiety and their anxiety level increases exponentially as they move further down the shopping funnel towards the cart. Every friction [...]]]></description>
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		<title>eBrand Media is developing an exciting and unique marketing opportunity! What we&#8217;ve learned.</title>
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		<pubDate>Tue, 08 Jul 2008 22:08:49 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
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		<description><![CDATA[By Tom Polanski Recently, my team discovered an area of the net which offers some of the best targeting on the net and it isn’t hasn’t been exploited yet.  In other words we’ve discovered an audience of tens of millions that are not being marketed to while they participate in activities that reveal their interests, [...]]]></description>
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		<title>The Start-Up Business Checklist &#8211; 10 Questions Every New Business Owner Needs to Ask Themselves</title>
		<link>http://ebizine.com/startabusiness/startup-business-checklist/</link>
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		<pubDate>Fri, 02 May 2008 12:51:37 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
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		<category><![CDATA[business startup financing]]></category>
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		<description><![CDATA[In this article, marketing consultant Tom Polanski details 10 questions every start-up business owner needs to ask to ensure their ultimate success.]]></description>
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