Category Social Media
New Chart: Perceptions about Social Media are Changing – How Social Media is Perceived at Budget Time
By Sergio Balegno, Senior Analyst
The question was — Which statement best describes how social media marketing is perceived within your organization at budget time?
Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding.
Conservative budget increases by half of all organizations at budget time — based on the promise that social media will eventually produce ROI — is another vote of confidence in the medium for the longer term.
The 17% of organizations who still believe social media marketing is basically free and should stay that way, are destined to get what they pay for.
Not surprisingly, those who have reached the strategic phase of social marketing maturity are far more likely to be producing measurable ROI or at least seeing signs of a return on their investment on the horizon.
On the other hand, marketers in the trial phase of social marketing maturity are more than four times as likely to not recognize the value this tactic has for organizations willing to invest appropriate time and resources.
For additional research data and insights about social marketing, download and read the free Executive Summary from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report.
Posted by eBrand Media Research Department in Social Media on January 11th, 2010
eBrand Media Social Manager Pro – Build a movement born from the bond between your friends, fans, followers, and brand.
eBrand Interactive, a division of eBrand Media, is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of the web’s leading brands. I’d like to introduce you to the eBrand Media Social Manager Pro. We’ll build a movement born from the bond between your friends, fans, followers, and brand.
If you don’t have a Facebook fan page or a Twitter stream established, we’ll launch those channels on your behalf. If you do have a Facebook page and Twitter account set up but are short on the resources to manage it for the purpose of generating sales while building the brands equity; we can help there too.
Facebook has approximately 500,000,000 members. How many of them are current or potential customers of yours? Keep in touch with your fans. Discover what they want and give it give it to them.
Twitter’s growing presence represents a golden opportunity to create, build, and monetize relationships with people and companies who have chosen to follow you!
Have you built out your company’s presence on social networks? Are you aware of how effective social networks are for not only listening to your audience but for driving revenue too? Looking to expand market share?
If you’d like to get more out of your social networking efforts, we know how to successfully create, manage, and montetize your friend, fan, and follower relationships.
Posted by eBrand Media Public Relations Department in Facebook, Marketing, Social Media, Twitter, eBrand Media on November 19th, 2009
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers.
Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing “extends the reach of email content to new markets,” and “increases brand reputation and awareness.” Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists and increases the ROI of email programs.
Posted by eBrand Media Research Department in E-mail marketing, Social Media on October 27th, 2009
eBrand Media Research: Tweeting more ubiquitous and trends older than other digital socializing
According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.
John Martin, CEO of Crowd Science, notes that “Twitter is more of a mobile media phenomenon than other social networks, so these results, while a little disturbing, are… not so surprising… the bottom line is that either type of activity takes a driver’s attention away from the road.”
The survey found that only 27% of Twitter users tweet daily, while 46% check updates daily. In addition, 24% of Twitters users have never tweeted, or have ceased doing so.
According to the survey, 40% of Twitter users access the service via mobile at least sometimes, compared with 32% for Facebook users, and 8% use mobile all the time vs. 3% for Facebook.
Posted by eBrand Media Research Department in Marketing, Social Media, Twitter on October 9th, 2009
Survey: Social Networks Not So Hot In The Workplace (And No One Cares)
By Mark Walsh
Are people social networking at work? More than half (55%) of office workers with Web access have at least one social networking account, but only 43% use it at work, and typically for less than 30 minutes per day, according to a new survey by WorkPlace Media.
It might please employers to know that workers aren’t hanging out on MySpace or Facebook all day, but social media advertisers probably won’t be overjoyed. Even less encouraging for marketers, the study found that not having a presence on a social site made no difference to people’s opinion of a brand. And only 11% follow any major brand on a social network.
Posted by Tom Polanski in Social Media on July 8th, 2009