eBizine: Advertising and Marketing Blog
  • Contributors

    Tom Polanski
    Vice President/Co-founder
    eBrand Media, Inc.

    Sherice Jacob
    Founder & Owner
    iElectrify Web Services

    Rob Jones
    Communications Coordinator
    BuildDirect Technologies, Inc.

    Mel Ronick
    President
    Stacks and Stacks

    Stephen Antisdel
    Managing Director
    AVID Commerce LLC

    Diana Nelson
    CEO/President
    Kazoo & Company Toys

    Carol Fitzgerald
    President
    BuzzBack Market Research

    Dennis Consorte
    Director of eCommerce
    David's Cookies

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Archive for the 'Small Business' Category

16
Jul

Having just returned from another major Internet Conference, E-tail; a thought occurred to me…

By Mel Ronick, President of Stack and Stacks
It seems to me that far too many small and mid market Ecommerce sites and, most likely, some major Companies as well, are following the premise of the movie “Field Of Dreams”.
If you recall, the plan was to “build it and they will come”. Vendors are offering complex, [...]

20
Jun

Why Best Buy Matched An Online Price No Questions Asked

By Tom Polanski
Simply put, they’re fighting to stay relevant in the minds and pocket books of the American consumer.  As Anthony Mirhaydari points out in the article below there are a number of reasons why Best Buy, despite the breathtaking revenue generated from the Federal stimulus package, could be in pain again soon.  One alternative [...]

13
Jun

Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.

By Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]

02
Jun

Tom Polanski discusses the success of Ave You with Founder & CEO Brian Esposito

I’m pleased to have a chance to interview Brian Esposito, Founder and CEO of Avenue You, one of the hottest companies on the web.  I’ve wanted to interview Brian for a while. 
Tom Polanski: Hi Brian.  How are you doing? 
Brian Esposito: Good Morning Tom, today I am a little nervous. Our site is being moved onto upgraded servers [...]

01
May

Tapping into Buyer Behavior to Grow Your Small Business

In this article, web designer and internet marketer Sherice Jacob describes how small businesses can tap into and use buyer behavior to their advantage when selling.

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