By Mel Ronick, President of Stack and Stacks
It seems to me that far too many small and mid market Ecommerce sites and, most likely, some major Companies as well, are following the premise of the movie “Field Of Dreams”.
If you recall, the plan was to “build it and they will come”. Vendors are offering complex, [...]

By Tom Polanski
Simply put, they’re fighting to stay relevant in the minds and pocket books of the American consumer.  As Anthony Mirhaydari points out in the article below there are a number of reasons why Best Buy, despite the breathtaking revenue generated from the Federal stimulus package, could be in pain again soon.  One alternative [...]

By Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]

I’m pleased to have a chance to interview Brian Esposito, Founder and CEO of Avenue You, one of the hottest companies on the web.  I’ve wanted to interview Brian for a while. 
Tom Polanski: Hi Brian.  How are you doing? 
Brian Esposito: Good Morning Tom, today I am a little nervous. Our site is being moved onto upgraded servers [...]

In this article, web designer and internet marketer Sherice Jacob describes how small businesses can tap into and use buyer behavior to their advantage when selling.