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	<title>eBizine &#187; SEM</title>
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		<title>eBrand Media Research Brief: SEO or PPC? Which converts better and delivers highest AOV?</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-research-brief-seo-or-ppc-which-converts-better-and-delivers-highest-aov/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-research-brief-seo-or-ppc-which-converts-better-and-delivers-highest-aov/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 23:07:15 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[eBrand Media]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=679</guid>
		<description><![CDATA[According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer&#8217;s site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link. The conversion rate from [...]]]></description>
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		<title>Search Wars &#8211; Google offers up a taste of &#8220;Caffeine&#8221;, its new search engine.</title>
		<link>http://ebizine.com/sem/search-wars-google-offers-up-a-taste-of-caffeine-its-new-search-engine/</link>
		<comments>http://ebizine.com/sem/search-wars-google-offers-up-a-taste-of-caffeine-its-new-search-engine/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 13:43:19 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=651</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive 
The &#8220;Search Wars&#8221; heat up as Luke Googlewalker escalates his battle with Darth Binger.  At stake is the future of search and untold billions of dollars.  What does this mean for SEM managers?  What will happen the intrciate formula that Google uses to rank companies in bidded [...]]]></description>
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		<title>What the Microsoft-Yahoo deal means to users</title>
		<link>http://ebizine.com/advertising/what-the-microsoft-yahoo-deal-means-to-users/</link>
		<comments>http://ebizine.com/advertising/what-the-microsoft-yahoo-deal-means-to-users/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 15:41:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=645</guid>
		<description><![CDATA[By Suzanne Choney
Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday.
&#8220;It&#8217;s a negative in that we&#8217;re going from having three major search competitors to two, but it may be better to have two strong competitors rather than one [...]]]></description>
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		<title>eBrand Media Research Brief: E-commerce grows using SEM to acquire and e-mail to retain</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-research-brief-e-commerce-grows-using-sem-to-acquire-and-e-mail-to-retain/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-research-brief-e-commerce-grows-using-sem-to-acquire-and-e-mail-to-retain/#comments</comments>
		<pubDate>Tue, 19 May 2009 12:57:25 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[e-mail retention]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=547</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online sales will account for 6% of total retail [...]]]></description>
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		<title>eBrand Media Research Brief: paid search clicks down, digital radio usage up</title>
		<link>http://ebizine.com/advertising/ebrand-media-research-briefs-paid-searches-clicks-down-digital-radio-usage-up/</link>
		<comments>http://ebizine.com/advertising/ebrand-media-research-briefs-paid-searches-clicks-down-digital-radio-usage-up/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 15:55:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=464</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
In regards to SEM; according the research done by eBrand Media, Inc., paid search clicks are down considerably, while click-through rates, click to conversion rates, and CPC costs are higher. This probably means that search engine marketers are attempting to do what eBrand Media has done since [...]]]></description>
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		<title>Aardvark personalizes searching</title>
		<link>http://ebizine.com/marketing/aardvark-personalizes-searching/</link>
		<comments>http://ebizine.com/marketing/aardvark-personalizes-searching/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 11:32:06 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=292</guid>
		<description><![CDATA[By Ryan Kim
Some searches, say for a good Valentine&#8217;s Day gift or a movie recommendation, are best handled with a human touch.
That&#8217;s the thinking of San Francisco startup Aardvark, which is taking the wraps off a new search service that leverages Internet communication tools and your expanded circle of friends to speed you answers to [...]]]></description>
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		<title>eBrand Interactive further optimizes its industry-leading suite of SEM services!</title>
		<link>http://ebizine.com/marketing/ebrand-interactive-introduces-optimized-suite-of-sem-services-for-2009/</link>
		<comments>http://ebizine.com/marketing/ebrand-interactive-introduces-optimized-suite-of-sem-services-for-2009/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 14:06:49 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=135</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m pleased to announce that eBrand Interactive, a full service agency, along with its longtime SEM technology provider, have added new features to our exceptionally successful SEM suite. Already an industry-leader, the eBrand Interactive co-brand has rolled out improvements that have left our competitors grasping at our coattails.
The former SEM [...]]]></description>
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