Category Relationship Marketing
Frustrated Romantic Creates Infomercial To Find True Love….
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
The e-mail below came in today and its cute as can be. The guy is real, the links are real, and it looks like his quest is real. He gives “relationship marketing” a whole new meaning. If he doesn’t find love, he’ll probably find a good marketing gig. He asked me to help him out and I am. Who hasn’t been a little unlucky in love. I hope you enjoy Tim. He’s fun.
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Hello Tom,
Because you’re listed as covering social media and networking, I’m wondering if my story is of interest. Can you please let me know?
**************Pitch Begins***************
Frustrated, determined romantic creates his own infomercial to find true love. Tim Goggin, a 32-year-old currently single entrepreneur, decides to take the boldest action in his life and create a web-based infomercial and landing page to find the right woman for him. His goal is to create a viral spread of the video and website so that the right woman responds.
In a move out of a romantic comedy yet to be made, Goggin decided that in order to find the right woman for him, he needed to do something no one else had done… …create an infomercial. Find the woman he’s been searching for. The odyssey begins.
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Now that I’ve stated the pitch, let me tell you more about who I am and why I did what I did. Dating is a frustrating, horrible, wonderful, amazing nightmare. This my way to cut through the wasted dates straight through to the woman I will spend the rest of my life with.
I recently was covered on the San Diego Fox affiliate. It’s available at: http://www.fox5sandiego.com/news/kswb-love-infomercial,0,377129.story
In order for this crazy plan to work, I need to get the word out on my infomercial and well, me. The infomercial along with interviews are available now at http://www.TimWow.com. Also, I’m available for interviews most weekdays and weekends. Is this of interest to you?
Can you help me get the word out?
I’ve included a press release at the bottom of this email. Please call me or email me with any additional questions.
Thank you in advance,
Tim Goggin
“TimWow”
http://www.TimWow.com
Posted by Tom Polanski in Mojo Social: Meet, Mix & Match, Relationship Marketing on October 24th, 2009
The eBrand Media Quantum Marketing Theory: It’s all about the relationships!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re discovering a psychology where decision makers are more hesitant to make changes, take chances and, instead, are waiting for the storm to blow over. In my opinion, when times are tough there’s a tension and fear in offices that’s absent when everyone’s feeling flush. The tendency is lay low and fly under the radar. This means that there is a real need to be careful about waste. There’s a fragility today and little tolerance for mistakes.
We conduct billions of dollars of business everyday via e-mail, IM and telephones and it’s easy to forget that we’re dealing, not with numbers only, but with human beings who are bundles of passions, hopes, dreams and fears. And we have relationships with them. We’re connected.
Work in social psychology, cognitive psychology, and anthropology is making it clear that all learning takes place in settings that have particular sets of cultural and social norms resulting in expectations. These settings influence learning and transfer in powerful ways. If this is true in the classroom, and if it’s true that your job is primarily that of a teacher, then you must ask yourself questions that can’t be quantified but affect the ability to actualize success for your client, your company and yourself. These include but aren’t limited to the following:
Posted by Tom Polanski in Advertising, Relationship Marketing, eBrand Media on December 30th, 2008
The Importance of the Customer-Centric Model in A Down Economy
By Tom Polanski
I’m happy to report that eBrand Media clients and partners continue to realize significant revenue increases in 2008 despite downbeat messages about “economic challenges facing consumer’s as a result of higher gas prices, lower home values and a jittery stock market.” In my opinion, a tighter economy will potentially create greater profitability for online retailers as more people look to the web for savings and convenience. These consumers will augment those who already use the internet as their first choice for commerce.
Posted by Tom Polanski in Agencies, Customer Centric, Relationship Marketing on March 27th, 2008