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	<title>eBizine &#187; Reaching Women</title>
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		<title>Women and the web. The ads they notice and where they&#8217;re likely to see them.</title>
		<link>http://ebizine.com/reachingwomen/women-and-the-web-the-ads-they-notice-and-where-theyre-likely-to-see-them/</link>
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		<pubDate>Fri, 09 Jul 2010 15:51:43 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Reaching Women]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[web]]></category>
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		<description><![CDATA[According to the newly released &#8220;What Women Want From the Web Report,&#8221; Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall. The [...]]]></description>
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		<title>Gender Specific Traits Affect Web Usage, Fact or Fiction?</title>
		<link>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/</link>
		<comments>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:15:24 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Boomer Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Reaching Women]]></category>
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		<category><![CDATA[thomas polanski]]></category>
		<category><![CDATA[Tom Polanski]]></category>

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		<description><![CDATA[By Tom Polanski I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the internet. For example, women are [...]]]></description>
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