Category Rants & Raves
Many Marketing Companies & Agencies Hide Inferior Technologies & Services behind “Celebrity” Status & Obscure Language
By Tom Polanski
We have an increasing number of companies moving management of their online media campaigns to us because the agencies they trusted ultimately disappointed them. They saw that the powerful wizard was really a little man behind a curtain, blowing smoke, and describing the smoke in the most arcane terms imaginable. Too many marketing professionals are doing exactly what secret brotherhoods have been doing for millennia….they’re creating a language that only they understand. If the common business decision-maker wants to increase their company’s revenue or brand equity, they have to go through the marketing “priests” to find thier way to profits-heaven. Marketers like to speak a line of lingo only those that have dedicated their lives to understanding online marketing (like me) will understand. And too many of us bandy that language about like insecure college sophomores.
Posted by Tom Polanski in Rants & Raves on May 28th, 2008
Marketing Rant: When Free Really Isn’t!
Everyone loves free stuff – especially when it comes to building your business online. If you’re just starting an online business, you’re naturally looking to spend as little as possible. This might involve searching for things like free software, free hosting and free web design. No matter how good the offer sounds though, there is often a catch – even to the point where it could damage your computer. Read the rest of this entry »
Posted by Sherice Jacob in Rants & Raves on April 23rd, 2008