Category Opinions
Why I love and hate having a smartphone
We’re nodding along to a lot of his comments, are you?
The Oatmeal
The Oatmeal
The Oatmeal
Posted by eBrand Media Research Department in Mobil, Opinions on June 14th, 2011
Marketers, people are cynical, and hype is not the antidote.
The chorus of marketing voices has become cacophonous to the point where advertisers and their customers have tuned it out as so much white noise or have become hardened against it. We think the following makes sense and will help to separate you from the countless “dog and pony” shows.
1. Conduct a thorough competitive analysis.
• Marketers are becoming smarter, so competitive advantage is harder. Everything is online. It’s never been so easy to see what your competition is doing from a presentation perspective.
• Assess your current competitive situation
• Who are your competitors?
• What are your core strengths/weaknesses?
• What current and emerging opportunities and threats are imposed by the competitive environment?
• Use this information to critically evaluate your value proposition.
2. Explore and test new media.
• When we polled our staff, asking, “What are the most significant changes in marketing technology or tactics from a year ago?” new and emerging media were high on their radars.
• Social networks. Even if you’re not ready for a presence there, go there; find your customers and observe them. Listen to what they’re saying.
• According to a 2007 Deloitte survey of 2,200 U.S. consumers between the ages of 13 and 75, 85% of Gen Xers said they are influenced by someone’s recommendation.
• Mobile Landing Pages and Mobile ad placement. Optimization for mobile will be different than for PCs. Begin to monitor and test now.
Posted by eBrand Media Research Department in Advertising, Marketing, Opinions on February 18th, 2011
A Christmas tipping guide for those who plan to tip
Christmas tipping, which has its own Tipping Etiquette guidelines, is discretionary. If you plan on tipping for Christmas but aren’t quite sure of how much to tip or who to tip, there are a few things to consider. Keep in mind, who to tip and who not to tip at Christmas is entirely up to you, and not everyone who provides services are equally deserving a tip or the same “customary” amount.
If you are one of many who feels that tipping at Christmas is stupid and unnecessary, then by all means don’t tip. We are not people who believe there is a moral obligation to give Christmas tips. For those of you who are planning to tip; here are some tipping guidelines to consider:
Posted by eBrand Media Research Department in Opinions on December 7th, 2010
“Few people have the imagination for reality.” & a few more of my favorite quotes
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Every now and then I like to share quotes that I think are inspiring, funny, or worthy of contemplation. I’ve published many over the past few months and would like to share these too.
“Swing hard, in case they throw the ball where you’re swinging.”
– Duke Snider, Baseball Player
“Effective leadership is putting first things first. Effective management is discipline, carrying it out.”
– Stephen Covey, Author and Speaker
“I attribute my success to this: I never gave or took an excuse.”
– Florence Nightingale
“Once you replace negative thoughts with positive ones, you’ll start having positive results.”
– Willie Nelson, Musician
“Envisioning the end is enough to put the means in motion.”
– Dorothea Brande, Writer
“Knowing is not enough; we must apply. Wishing is not enough; we must do.”
– Johann Wolfgang Von Goethe
Posted by Tom Polanski in Opinions on April 28th, 2009