Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement.
IQ tests are used as an indicator of logical reasoning ability and technical intelligence. A high IQ is often a prerequisite for rising to the top ranks of business today. It is necessary, but it is not adequate to predict executive competence and corporate success. By itself, a high IQ does not guarantee that you will stand out and rise above everyone else.
Research carried out by the Carnegie Institute of Technology shows that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. Additionally, Nobel Prize winning Israeli-American psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price.
We’re nodding along to a lot of his comments, are you?
The chorus of marketing voices has become cacophonous to the point where advertisers and their customers have tuned it out as so much white noise or have become hardened against it. We think the following makes sense and will help to separate you from the countless “dog and pony” shows.
1. Conduct a thorough competitive analysis.
• Marketers are becoming smarter, so competitive advantage is harder. Everything is online. It’s never been so easy to see what your competition is doing from a presentation perspective.
• Assess your current competitive situation
• Who are your competitors?
• What are your core strengths/weaknesses?
• What current and emerging opportunities and threats are imposed by the competitive environment?
• Use this information to critically evaluate your value proposition.
2. Explore and test new media.
• When we polled our staff, asking, “What are the most significant changes in marketing technology or tactics from a year ago?” new and emerging media were high on their radars.
• Social networks. Even if you’re not ready for a presence there, go there; find your customers and observe them. Listen to what they’re saying.
• According to a 2007 Deloitte survey of 2,200 U.S. consumers between the ages of 13 and 75, 85% of Gen Xers said they are influenced by someone’s recommendation.
• Mobile Landing Pages and Mobile ad placement. Optimization for mobile will be different than for PCs. Begin to monitor and test now.
Christmas tipping, which has its own Tipping Etiquette guidelines, is discretionary. If you plan on tipping for Christmas but aren’t quite sure of how much to tip or who to tip, there are a few things to consider. Keep in mind, who to tip and who not to tip at Christmas is entirely up to you, and not everyone who provides services are equally deserving a tip or the same “customary” amount.
If you are one of many who feels that tipping at Christmas is stupid and unnecessary, then by all means don’t tip. We are not people who believe there is a moral obligation to give Christmas tips. For those of you who are planning to tip; here are some tipping guidelines to consider:
Every now and then I like to share quotes that I think are inspiring, funny, or worthy of contemplation. I’ve published many over the past few months and would like to share these too.
“Swing hard, in case they throw the ball where you’re swinging.”
– Duke Snider, Baseball Player
“Effective leadership is putting first things first. Effective management is discipline, carrying it out.”
– Stephen Covey, Author and Speaker
“I attribute my success to this: I never gave or took an excuse.”
– Florence Nightingale
“Once you replace negative thoughts with positive ones, you’ll start having positive results.”
– Willie Nelson, Musician
“Envisioning the end is enough to put the means in motion.”
– Dorothea Brande, Writer
“Knowing is not enough; we must apply. Wishing is not enough; we must do.”
– Johann Wolfgang Von Goethe