Category New Advertising Media
Is the Internet finally killing TV?
Reprinted from the Christian Science Monitor
Is this the summer that the Internet finally kills television as we once knew it? Most industry observers are stopping short of that prediction, citing some significant hurdles still in the way.
But the growing number of new deals and new devices being announced suggests that a profound change in the way people watch video — and what video they watch — is under way.
The line between “television” and video via the Internet already has blurred and may disappear in coming years.
At least one industry analyst has declared “TV is dead” and welcomes Americans to a new age of video everywhere.
Increasingly, Americans are watching video when they want to, and on the screen that suits them at the time. And more programming is from new sources that threaten to unlock Hollywood’s domination of content.
Video is now delivered on displays and devices of every shape and size, from gigantic theater screens and ever-larger home projector screens to flat-screen HDTVs and from desktop and laptop computer monitors to tiny personal screens such as those found on iPods and mobile phones.
Posted by Tom Polanski in Mobil, New Advertising Media on August 18th, 2008
eBrand Media is developing an exciting and unique marketing opportunity! What we’ve learned.
By Tom Polanski
Recently, my team discovered an area of the net which offers some of the best targeting on the net and it isn’t hasn’t been exploited yet. In other words we’ve discovered an audience of tens of millions that are not being marketed to while they participate in activities that reveal their interests, attitudes, opinions and ultimately, their life style.
My team developed an overview of the different ways that these people can be marketed to based on past and current behaviors. We could send HTML and text e-mail and attach ads to e-mail exchanges, and most importantly the data is available so that advertisers could target on a most granular level.
So here in summation is our situation…. we’ve done some preliminary research and we’re reasonably confident that there may be real opportunity in this discovery. However, we’re faced with a number of challenges which include but are not limited to:
Posted by Tom Polanski in Advertising, Growing a Business, Marketing, New Advertising Media, Start a Business, eBrand Media on July 8th, 2008