Category Mojo Social: Meet, Mix & Match
Which do you prefer? In person or virtual events?
The Professional Convention Management Association, UBM Studios, and the Virtual Edge Institute released a joint report, revealing the business motivations and social behaviors of attendees and exhibitors when participating in physical or online events.
Michael Doyle, executive director of VEI, says that “…Too often the argument centers on how face-to-face or virtual best delivers on an event experience… there are significant similarities… (but) fundamental differences… regardless of format… this report will help… look at the combined effect of wrapping a digital event strategy around physical events and meetings… ”
Regardless of format, people have the same drivers for attending an exhibit hall, seeing ‘what is new’ is the number one motivation by far. Gathering relevant product and company information as well as gaining access to subject matter expertise are all clustered in second place. Demos and application education are highly sought as well.
| Motivation Importance For Trade Show Attendance (% of Respondents) | ||||||
| Virtual Exhibition Hall | In-Person Exhibition Hall | |||||
| Not Motivate | Possible Motivate | Will Motivate | Not Motivate | Possible Motivate | Will Motivate | |
| Get company/product solution for review | 10% | 51% | 39% | 8% | 47% | 45% |
| See how company can help | 9 | 52 | 39 | 9 | 54 | 37 |
| See demo or product | 10 | 44 | 45 | 7 | 48 | 44 |
| Talk to sales person | 63 | 33 | 4 | 51 | 40 | 9 |
| See what is new | 5 | 41 | 55 | 1 | 28 | 70 |
| Talk to expert | 13 | 47 | 40 | 9 | 45 | 45 |
| Source: PCMA, UBM Studios and VEI Study, July 2011 | ||||||
Posted by eBrand Media Research Department in Mojo Social: Meet, Mix & Match on July 20th, 2011
Frustrated Romantic Creates Infomercial To Find True Love….
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
The e-mail below came in today and its cute as can be. The guy is real, the links are real, and it looks like his quest is real. He gives “relationship marketing” a whole new meaning. If he doesn’t find love, he’ll probably find a good marketing gig. He asked me to help him out and I am. Who hasn’t been a little unlucky in love. I hope you enjoy Tim. He’s fun.
______________________________________________
Hello Tom,
Because you’re listed as covering social media and networking, I’m wondering if my story is of interest. Can you please let me know?
**************Pitch Begins***************
Frustrated, determined romantic creates his own infomercial to find true love. Tim Goggin, a 32-year-old currently single entrepreneur, decides to take the boldest action in his life and create a web-based infomercial and landing page to find the right woman for him. His goal is to create a viral spread of the video and website so that the right woman responds.
In a move out of a romantic comedy yet to be made, Goggin decided that in order to find the right woman for him, he needed to do something no one else had done… …create an infomercial. Find the woman he’s been searching for. The odyssey begins.
*********************************
Now that I’ve stated the pitch, let me tell you more about who I am and why I did what I did. Dating is a frustrating, horrible, wonderful, amazing nightmare. This my way to cut through the wasted dates straight through to the woman I will spend the rest of my life with.
I recently was covered on the San Diego Fox affiliate. It’s available at: http://www.fox5sandiego.com/news/kswb-love-infomercial,0,377129.story
In order for this crazy plan to work, I need to get the word out on my infomercial and well, me. The infomercial along with interviews are available now at http://www.TimWow.com. Also, I’m available for interviews most weekdays and weekends. Is this of interest to you?
Can you help me get the word out?
I’ve included a press release at the bottom of this email. Please call me or email me with any additional questions.
Thank you in advance,
Tim Goggin
“TimWow”
http://www.TimWow.com
Posted by Tom Polanski in Mojo Social: Meet, Mix & Match, Relationship Marketing on October 24th, 2009
Tom Polanski and eBrand Media Introduce to Portland, Oregon – Google Analytics Seminars for Success
Who: Justin Cutroni, global analytics expert, will unveil Google Analytics solutions to
effectively monitor online initiatives and drive business success on the web.
What: Epik, a global analytics and optimization consultancy and Google Analytics
Authorized Consultant, comes to Portland, Oregon to instruct a two-day seminar
covering best practices for measuring and optimizing online marketing initiatives
using Google Analytics. Cutroni, Director of Analytics and Testing for Epik, has
consulted with hundreds of organizations around the globe to optimize their use of
Google Analytics. Cutroni is a widely-read blogger and author of Google Analytics
Shortcut from O’Reilly.
When: July 23rd & July 24th, 2008
Posted by Tom Polanski in eBrand Media, Meet Me: Events & Destinations, Mojo Social: Meet, Mix & Match, Tom Polanski on June 30th, 2008