<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>eBizine &#187; Media Planning &amp; Buying</title>
	<atom:link href="http://ebizine.com/category/mediaplanningbuying/feed/" rel="self" type="application/rss+xml" />
	<link>http://ebizine.com</link>
	<description>A business magazine in a blog format</description>
	<lastBuildDate>Wed, 01 Feb 2012 15:47:31 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Why it&#8217;s important to include lifetime value and offline sales when evaluating the success of a marketing plan</title>
		<link>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/</link>
		<comments>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:38:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1102</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive  Many people think of me as just a &#8220;sales guy&#8221; but for the sake of context, since 2000, I have successfully created, launched, and managed, hundreds upon hundreds of profitable campaigns for companies in just about every industry. I have made companies millions of dollars while saving [...]]]></description>
		<wfw:commentRss>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaged Online Viewers Receptive to Advertising</title>
		<link>http://ebizine.com/mediaplanningbuying/engaged-online-viewers-receptive-to-advertising/</link>
		<comments>http://ebizine.com/mediaplanningbuying/engaged-online-viewers-receptive-to-advertising/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 16:18:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=114</guid>
		<description><![CDATA[From Tom Polanski, EVP, eBrand Media and eBrand Interactive According to a new study &#8220;Watching The Web: How Online Video Engages Audiences&#8221;  conducted by Forrester Consulting for Veoh Networks, , not all online video viewers are equal when it comes to advertising. While some online video viewers still only &#8220;snack&#8221; on short clips, there exists a [...]]]></description>
		<wfw:commentRss>http://ebizine.com/mediaplanningbuying/engaged-online-viewers-receptive-to-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gender Specific Traits Affect Web Usage, Fact or Fiction?</title>
		<link>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/</link>
		<comments>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:15:24 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Boomer Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Reaching Women]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[boomer advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ebrand marketing]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[thomas polanski]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=62</guid>
		<description><![CDATA[By Tom Polanski I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the internet. For example, women are [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/men-from-mars-visit-best-buy-first-women-from-venus-shop-zappos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Tips for Media Planning and Buying</title>
		<link>http://ebizine.com/mediaplanningbuying/media-planning-and-buying/</link>
		<comments>http://ebizine.com/mediaplanningbuying/media-planning-and-buying/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 15:40:54 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[buying airtime]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planner]]></category>
		<category><![CDATA[media planning]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=31</guid>
		<description><![CDATA[Learn how to buy media airtime and how to work with editors, reporters and journalists in this article by eBizine founder Tom Polanski]]></description>
		<wfw:commentRss>http://ebizine.com/mediaplanningbuying/media-planning-and-buying/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

