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    eBrand Media, Inc.

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    BuildDirect Technologies, Inc.

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    AVID Commerce LLC

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Archive for the 'Media Planning & Buying' Category

25
Jun

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the internet.
For example, women are social people [...]

Posted in Advertising, Boomer Marketing, Marketing, Media Planning & Buying, Reaching Women, Relationship Marketing by: Tom Polanski
No Comments

19
Apr

Top 5 Tips for Media Planning and Buying

Learn how to buy media airtime and how to work with editors, reporters and journalists in this article by eBizine founder Tom Polanski

Posted in Media Planning & Buying by: Tom Polanski
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