By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I have long been a big fan of Dr. Cialdini. I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others and taught me how to resist the marketing [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
We’ve recently completed an analysis of the website of a nationwide brand. The company was under the impression that it was their media plan needed optimization, when in fact, we proved that it was the web site that was failing them. They’re getting targeted, motivated traffic but the [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’ve been a movie trailer buff for a long time. Without really being aware of it, I’ve always directed my team to use the elements of a good, effective movie trailer to build an e-mail creative around a clients offer. The e-mail is the “teaser”. It should be visually engaging and [...]

By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive
I’ve been asked over the years why eBrand Media and eBrand Interactive don’t issue press releases regarding our success stories and our new client acquisitions. In addition, more than one has wondered why we don’t attend any the industry shows. The long and short of it is that we’ve always put all of our money [...]

By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive
Remarketing to in-house lists 4 times a month is a bad idea. I have said it over and over again and I’ll probably have to say it until I’m blue in the face but I’m seldom really heard because once an advertiser analyzes the returns [...]