By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I included the word potentially in the title because testing are critical componants of any and every marketing campaigns. Below is a case study regarding testing that Ice.com did with their blog. What you learn form this case study may or may not directly apply to your company. 
SUMMARY
Are [...]

by Rob Jones, Marketing Coordinator, BuildDirect
In my last article, I talked about how to approach writing a blog.  And a lot of what I said applies here too with a lot of the same principles at work;

being personal by revealing our personality, values, and points of view in every article
being plain and conversational in our [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy to [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Rob Jones has written a several articles regarding blogging for business and I thought I’d jump in with this real life story that I came across in the eBrand Media library. Although this case study relates to a B2B business, I think the tactics discussed are applicable to [...]

By Tom Polanski, Mojo Marketing Maestro, eBrand Media and eBrand Interactive
The case study that I’ve included to below got me to thinking that any advertiser could use the success principles InterContinental Hotels Group discovered to market to their house lists. They would just have to tailor the incentive to their offer. If it’s too [...]