Category Lead Generation

SUMMARY: The current economy poses a challenge when it comes to attracting and retaining paying subscribers. That’s why the prospect of getting those subscribers to consider purchasing additional offline products or services seems highly unlikely.

Find out how a traditional brick-and-mortar matchmaking company managed to retain an online dating subscription site’s paying subscribers and get some of them to purchase offline matchmaking services valued at $3,000.

CHALLENGE

Paul Falzone, CEO, International Dating Ventures Inc., purchased the online dating subscription site, LoveAccess.com in 2008.

He planned to use the online subscription site and its 1 million existing subscribers to produce leads for a high-end matchmaking company, The Right One/Together, also owned by International Dating Ventures.

“I felt a few years ago that online has lots of people with not as much service,” Falzone says. “And offline has not as many people, but high service.”

He knew there was a way for online dating to benefit offline matchmaking and vice versa. He and his marketing team spent the past year figuring out how to make that happen.

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