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	<title>eBizine &#187; Home Based Business</title>
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		<title>eBrand Media shares how to increase conversions by assuring customers.</title>
		<link>http://ebizine.com/growingabusiness/ebrand-media-shares-how-to-increase-conversions-by-assuring-customers/</link>
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		<pubDate>Tue, 03 Mar 2009 22:16:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Growing a Business]]></category>
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		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive eBrand Media has always been a strong proponent of keeping a security symbol in the homepage &#8220;hero&#8221; spot. Every site guest arrives with a degree of anxiety and their anxiety level increases exponentially as they move further down the shopping funnel towards the cart. Every friction [...]]]></description>
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		<title>Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.</title>
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		<pubDate>Fri, 13 Jun 2008 13:52:43 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
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		<description><![CDATA[By Tom Polanski Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00). The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate [...]]]></description>
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		<title>Do You Have What it Takes to Start Your Own Home Business?</title>
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		<pubDate>Fri, 18 Apr 2008 16:41:44 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
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		<category><![CDATA[home based business]]></category>
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		<description><![CDATA[Do you have what it takes to start your own home-based business? Find out what traits can lead you to success in this article by eBrand Media founder Tom Polanski]]></description>
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