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Jun
Jun
Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.
By Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]
