<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>eBizine &#187; Marketing to Hispanics</title>
	<atom:link href="http://ebizine.com/category/hispanicmarketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://ebizine.com</link>
	<description>A business magazine in a blog format</description>
	<lastBuildDate>Sun, 21 Apr 2013 19:55:42 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.2</generator>
		<item>
		<title>eBrand Media Research Brief: Hispanic consumers more positive, receptive to marketing</title>
		<link>http://ebizine.com/hispanicmarketing/ebrand-media-research-brief-hispanic-consumers-more-positive-receptive-to-marketing/</link>
		<comments>http://ebizine.com/hispanicmarketing/ebrand-media-research-brief-hispanic-consumers-more-positive-receptive-to-marketing/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 20:00:54 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing to Hispanics]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[hispanics]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=592</guid>
		<description><![CDATA[According to custom week-by-week data from Experian Simmons, reported by Univision Communications, 34% of Hispanics are optimistic about their finances in the coming year vs. 25% of non-Hispanics, and 29% of Hispanics are more positive about the U.S. economy in the coming 12 months vs. 21% of non-Hispanics. The report reveals consumers&#8217; reaction to today&#8217;s [...]]]></description>
		<wfw:commentRss>http://ebizine.com/hispanicmarketing/ebrand-media-research-brief-hispanic-consumers-more-positive-receptive-to-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cross-national corporate social responsibility programs can be effective</title>
		<link>http://ebizine.com/advertising/cross-national-corporate-social-responsibility-programs-can-be-effective/</link>
		<comments>http://ebizine.com/advertising/cross-national-corporate-social-responsibility-programs-can-be-effective/#comments</comments>
		<pubDate>Thu, 21 May 2009 13:38:04 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing to Hispanics]]></category>
		<category><![CDATA[corporate social responsibility programs]]></category>
		<category><![CDATA[cross national]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[marketting]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=549</guid>
		<description><![CDATA[By Charles R. Taylor A research study my colleague, Ronald Hill, and I are working on in conjunction with lead research Karen Becker Olsen of the College of New Jersey demonstrates that corporate social responsibility (CSR) programs that are run cross-nationally can be effective for a company in terms of consumer perceptions. The study examined [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/cross-national-corporate-social-responsibility-programs-can-be-effective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bi-lingual Hispanics Live With Ease in Both Worlds</title>
		<link>http://ebizine.com/hispanicmarketing/bi-lingual-hispanics-live-with-ease-in-both-worlds/</link>
		<comments>http://ebizine.com/hispanicmarketing/bi-lingual-hispanics-live-with-ease-in-both-worlds/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 16:21:55 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing to Hispanics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=167</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions over half of them are tuning [...]]]></description>
		<wfw:commentRss>http://ebizine.com/hispanicmarketing/bi-lingual-hispanics-live-with-ease-in-both-worlds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Non-catalog Direct Mail and Acculturation Segmentation Boost Hispanic Response</title>
		<link>http://ebizine.com/hispanicmarketing/non-catalog-direct-mail-and-acculturation-segmentation-boost-hispanic-response/</link>
		<comments>http://ebizine.com/hispanicmarketing/non-catalog-direct-mail-and-acculturation-segmentation-boost-hispanic-response/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 21:07:02 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing to Hispanics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=150</guid>
		<description><![CDATA[By Media Research Partners A new survey from the Direct Marketing Association, complementing earlier research that focused on the Hispanic market from the consumer view point, presents the business side of marketing to Hispanics to provide benchmarks on the use of direct marketing methods in order to reach the Hispanic audience. Anne B. Frankel, DMA [...]]]></description>
		<wfw:commentRss>http://ebizine.com/hispanicmarketing/non-catalog-direct-mail-and-acculturation-segmentation-boost-hispanic-response/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reaching Out to Hispanics &#8211; How to Market to the Spanish-Speaking Population</title>
		<link>http://ebizine.com/hispanicmarketing/reaching-out-to-hispanics-how-to-market-to-the-spanish-speaking-population/</link>
		<comments>http://ebizine.com/hispanicmarketing/reaching-out-to-hispanics-how-to-market-to-the-spanish-speaking-population/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 15:35:44 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing to Hispanics]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[latino marketing]]></category>
		<category><![CDATA[learn spanish]]></category>
		<category><![CDATA[marketing to hispanics]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=30</guid>
		<description><![CDATA[Learn how to market to the Hispanic/Latino population in this article.]]></description>
		<wfw:commentRss>http://ebizine.com/hispanicmarketing/reaching-out-to-hispanics-how-to-market-to-the-spanish-speaking-population/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
