Category Guerrilla Marketing
What Exactly Is Guerilla Marketing and How Can You Use it in Your Business?
By Tom Polanski
To the untrained marketer, guerilla marketing might sound harsh, or even deadly. You might imagine soldiers battling it out and holding customers hostage across a war-torn sales floor. But in reality, guerilla marketing is a unique approach to selling that concentrates more on relationship development rather than a hyped-up pushy sales pitch.
Here are some of the main factors that set guerilla marketing apart from traditional marketing:
Posted by Tom Polanski in Guerrilla Marketing on April 16th, 2008