Category Guerrilla Marketing
According to the American Express Global Customer Service Barometer, 61% of Americans report that quality customer service is more important to them in today’s economic environment, and will spend an average of 9% more when they believe a company provides excellent service.
However, only 37% of Americans believe that companies have increased their focus on providing quality service:
* 27% feel businesses have not changed their attitude toward customer service.
* 28% say that companies are now paying less attention to good service.
By Tom Polanski
To the untrained marketer, guerilla marketing might sound harsh, or even deadly. You might imagine soldiers battling it out and holding customers hostage across a war-torn sales floor. But in reality, guerilla marketing is a unique approach to selling that concentrates more on relationship development rather than a hyped-up pushy sales pitch.
Here are some of the main factors that set guerilla marketing apart from traditional marketing: