Category Facebook
Is Facebook ‘Subscribe’ for real? Booming new traffic explained
As their Facebook “subscriber” lists have spiraled upward — into the thousands and tens of thousands in recent weeks — many journalists have looked on in awe and wonder.
Executives at the social media behemoth say the “Subscribe” function, introduced in September, has instantly become a hugely popular feature. It allows the public to follow journalists, artists and political figures without taking the more personal, and potentially intrusive, step of “friending.”
The manager of the Journalist Program for Facebook said in a posting Wednesday that subscriptions have jumped more than threefold since November for a sample of 25 journalists around the country. Vadim Lavrusik, the program manager, suggested that the exponential growth — CNN weather reporter Bonnie Schneider somewhat suddenly has 72,000 subscribers — is a reflection of the “organic discovery mechanisms” built into the social network.
Posted by eBrand Media Research Department in Facebook on January 25th, 2012
Parents with iPhones (“iParents”) more social on Facebook
According to the Retrevo Gadgetology Report, an ongoing study of people to understand the changing role of parents in this new age of technology, today’s parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or “iParents,” coined by the report.
When compared with the general parent population, iPhone owning parents are more likely to be social on Facebook than the average parent. The study found that 13% of iPhone owning parents had more than 500 Facebook friends as opposed to only 8% of all parents who had more than 500 Facebook friends. Conversely, only 5% of iPhone owners were likely to have a small amount of Facebook friends, as opposed to 20% of all parents.
Posted by eBrand Media Research Department in Facebook, Teen Talk, Trend Tracker on July 8th, 2011
Will Google Force SEO Companies to Ruin Social Media for Everyone?
By Matt Anton
Imagine the excitement when the internet was first created. Al Gore..err Tim Berners-Lee would be rolling over in his grave (he’s actually still alive) if he knew the additional game he opened up – online marketing. Ralph Waldo Emerson eloquently stated “Hitch your wagon to a star”, and that’s what we are doing. Google is the singular dominate gatekeeper to the internet, and therefore they are in large part the internet – do you hitch your wagon to Yahoo? Didn’t think so.
It wasn’t long before the first ever blog post went up that someone posted, “hey great post, check out my website”; better known as the dawn of internet spam. The Google Gods saw this spam and loved it. The more people that were backlinking (voting/talking) about you the better. SEO opportunists saw this and began to obtain backlinks from every blog and forum. The Gods had more links to find and all was well in the world, until a critical mass was reached.
Posted by eBrand Media Research Department in Facebook, Guest Contributors, Seeing Into the Future, Twitter on July 1st, 2011
Small Business Owners Liking Facebook
According to the MerchantCircle Merchant Confidence Index (MCI) survey, the total Q1 2011 MCI score is 5.1% higher than a year earlier. The largest contributor to its growth is respondents’ expectations for sales revenue growth during the next three months.
| Merchant Confidence Index | ||
| Expectation | Average Response on 1-5 Scale | % Change vs. Feb 2010 |
| Rate today’s economy compared to past 12 months | 3.00 | +11.5% |
| Change in sales revenue over next three months | 3.52 | + 4.8 |
| Change in marketing/advertising expenditures over next three months | 3.07 | +2.3 |
| Change in headcount over next three months | 3.13 | +2.6 |
| Source: MerchantCircle, (Merchant Confidence Index Survey), March 2011 | ||
More than four in 10 small and local business owners expect sales revenues to improve somewhat in the next three months. 13% expect significant improvement, a combined 57% of respondents anticipating some sort of rise in short-term sales revenues.
| Expectations for the future (How do you expect your sales revenues to change over the next three months?) | |
| Expectation | % of Respondents |
| Improve significantly | 12.9% |
| Improve somewhat | 44.0 |
| Remain relatively the same | 28.9 |
| Decline somewhat | 10.3 |
| Decline significantly | 3.9 |
| Source: MerchantCircle, (Merchant Confidence Index Survey), March 2011 | |
Posted by eBrand Media Research Department in Advertising, Facebook on April 5th, 2011
Netflix Unfriended By Facebook TV
Facebook took some air out of the Netflix balloon when it announced its own movie streaming media service Tuesday. Working with Warner Brothers Digital Distribution, Facebook is testing a video service that will let users rent movies for $3, or 30 Facebook credits.
The first installment of the trial is the 2008 Batman movie The Dark Knight, and users can have access to the rental for 48 hours. The move was not welcomed by Netflix investors who see Facebook’s 600 million-member social media site as a formidable challenge to company’s $8-a-month video streaming efforts.
Netflix shares fell more than 4% to $199.30 in early trading Tuesday. Given Facebook’s immense reach and the apparent ease at which it can keep users on the site while they watch movies, the move certainly threatens the Netflix model. Not only does Facebook give the studios access to its vast membership, it can also deliver advertisers a big group of consumers with shared interests.
For links and more stories visit the new Streaming Media section at HomeToys.com
Credit: Bob Hetherington
Posted by eBrand Media Research Department in Facebook, Social Media on March 9th, 2011