Category eBrand Media

Sustaining Customer Relationships in a Diminished Economy

By Tom Polanski, EVP, eBrand Media and eBrand Interactive

When it comes to keeping your best customers, what methods do you use?  The fact is, in a sluggish economy, cutting back on purchases and spending is what most consumers do first.   Companies, on the other hand, figure they can afford to trim back their sales force, customer service staff, and their marketing budget.  Those companies assume, without the support of sound statistical evidence, that they can manage search engine marketing, display advertising, and email retention programs in-house.  They think they can handle it all themselves.  Numerous case studies indicate otherwise while demonstrating that it is more cost effective and profitable to out-source to companies that specialize in a particular service. 

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Legit Web sites team up with shady operators

The link below leads to an example of why we created the “Online Social Responsibility” fan page on Facebook. In the article it’s noted that Fandango, after paying a hefty fine due to its relationships with unscrupulous web loyalty programs, has instituted a number of safeguards within its site and has ended its relationships with those programs. Fandango said it is “pleased to play a leadership role…to promote responsible marketing practices for the e-commerce industry related to online membership programs.” eDebit Pay aka EDReporting, when busted by the Feds for “piggy-backing” paydays loans with its debit cards, started a “web ethics” site, and advertised itself as a ethcis leader. 

These companies and these actions make it harder for the rest of us to make an honest living.

The pupose of the “Online Social Responsibility” fan page is to create an awareness that the web is an environment, and like the three dimensional world around us, it’s vulnerable to pollution, and other types of degradation. We want to create an association of companies that care about the future of the web. This is still a work in progress. Much needs to be defined and, in fact, we depend on your thoughts and opinions. We’d like it if you became a fan of “Online Social Reponsibility”. 

The article, Legit Web sites team up with shady operators

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The eBrand Media “Online Social Responsibility” Facebook fan page

eBrand Media endorses Online Social Responsibility for the purpose of creating an awareness that the web is an environment, and like the three dimensional world around us, its vulnerable to pollution, and other types of degradation. Therefore Online Social Responsibility not only applies to interactions between marketers, companies and users of the web, along with our relationships with one another on Social Networks, but also to the interaction between the eyes, mind, feelings, and thoughts. eBrand Media will always support freedom passionately but we’re ardently against immoral means of manipulation meant to cause an action that an end-  user will later regret.

Online Social Responsibility is about connecting with individuals, companies and organizations who abide by the principles of transparency, honesty, and fair play. Our code of ethics and our beliefs are the conscience, heart, and backbone of eBrand Media. Companies who affirm Online Social Responsibility live by the core values listed on the next page.  Do you? 

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Circuitcity.com and CompUSA.com partner with eBrand Media!

As a result of the success eBrand Media has actualized for Tiger Direct; through it’s agency division, eBrand Interactive, our relationship with the Systemax Technology Group has broadened and deepened. Important marketing channels for the Circuitcity.com and CompUSA.com websites have been placed in the care, and under the guidance, of eBrand Media and its technology partner. eBrand Media, through its agency division, eBrand Interactive, has repeatedly demonstrated its ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.

“Since the day we opened our doors in 2005, we’ve helped to increase revenue, cut costs, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in a client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.

Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of their success, as defined by hitting targeted performance metrics, when we manage the creation, launch, and optimization of digital marketing campaigns. We’ve spent millions of dollars refining advertising formulas that drive high-quality traffic that converts into sales. Not to be discounted is the fact that we save our clients the cost of testing because we know, from years of gathering data, where to broadcast messages so that they reach targeted audiences at the right time in the shopping process.”  
 
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eBrand Media Social Manager Pro – Build a movement born from the bond between your friends, fans, followers, and brand.

eBrand Interactive, a division of eBrand Media, is a full service agency, and over the past nine years we’ve successfully created, launched, and managed hundreds of internet media campaigns for many of the web’s leading brands. I’d like to introduce you to the eBrand Media Social Manager Pro. We’ll build a movement born from the bond between your friends, fans, followers, and brand.

If you don’t have a Facebook fan page or a Twitter stream established, we’ll launch those channels on your behalf. If you do have a Facebook page and Twitter account set up but are short on the resources to manage it for the purpose of generating sales while building the brands equity; we can help there too.

Facebook has approximately 350,000,000 members. How many of them are current or potential customers of yours? Keep in touch with your fans. Discover what they want and give it give it to them.

Twitter’s growing presence represents a golden opportunity to create, build, and monetize relationships with people and companies who have chosen to follow you!

Have you built out your company’s presence on social networks? Are you aware of how effective social networks are for not only listening to your audience but for driving revenue too? Looking to expand market share?

If you’d like to get more out of your social networking efforts, you’ll be glad to know that we’re offering 39% off of our usual rates (on all packages) for the creation and management of your brands social media movement.

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