Category eBrand Media
Digital Marketers Are Wrong to Focus Only on ROI
If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions.
However, we’ve all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you ‘can’ buy online, whatever you run online ‘should’ lead to direct sales. TV never had this problem because you could never get into the TV to buy the product. Billboards, radio ads, cover-wraps, inserts, advertorials all never had this problem for the same reason.
Since it’s physically possible to buy from the place that you’re running your digital campaign, we’ve assumed that this is how we judge success. That’s where we’ve gone wrong, and where we will keep going wrong. We’ve thought that because you can just be a click away from buying a product or converting on a website, if users don’t do that straight away, it’s a failure. So the ‘trust’ remains in costly methods such as TV, which will never be expected to prove this because they can’t. Read the rest of this entry »
Posted by eBrand Media Research Department in eBrand Interactive, eBrand Media, Medianista, Strategy on April 21st, 2013
eBrand Interactive will eventually be rebranded as Medianista
eBrand Media is in the process of rebranding eBrand Interactive as Medianista. We think the word eBrand” is rooted in the web and is a reflection of another era. As an increasing number of people use smart phones, tablets and phablets to work, purchase and play; we believe that name Medianista will better reflect our proven agency capabilities not only on the web but in mobile marketing as well.
It’ll take months but once launched; Medianista will continue to do what eBrand Interactive has always done — deliver industry-leading marketing solutions from our value added platform along with continuing to provide our famous platinum level client support.
Below are the 1st logo mockups to come from our design department.
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on March 22nd, 2013
What Happens in Brooklyn Moves to Vegas; the current exploits of Tony Hsieh
Entrepreneurs like Tony Hsieh are disruptive and dangerous to people like the Koch brothers; dinosaurs left over from the Industrial Age. Men who strip a company or countryside down to nothing while extracting their profits and leaving the ruined remains for others to deal with.
eBrand Media has had the pleasure of working with Zappos. I know first hand that they treat their vendors as well as they treat their clients. We are pleased to have worked with them for a couple of years.
Posted by Tom Polanski in eBrand Media, Trend Tracker on October 23rd, 2012
The eBrand Media Group no longer issues press releases – Check out our Twitter feed for the latest!
eBrand Media and eBrand Interactive continue rapid growth as a result of adherence to core values and by providing industry-leading marketing solutions
Los Angeles, CA–(eBizine)–7/24/2012-7:55 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that it will no longer issue press releases, bulletins, or updates until some time in the future.
“The team and I have decided to discontinue, for now, our seven year tradition of issuing press releases. That said; our sterling reputation for producing client-side success is a guarantee that companies will continue to seek us out ”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski continued with; “We’re extremely busy servicing our current and ever expanding roster of clients. As a result we’re dedicating every moment and every bit of our talent towards actualizing continued business growth for our clients for the purpose of ensuring that our client retention rate continues to hover at around 97%.”
He concluded with; “At some point in the future we’ll probably make announcements again regarding client acquisition, ongoing success stories and in-house developments. But for now; it’s all hands on deck because we believe that it’s easier and more profitable to keep an existing client happy than it is to continually invest in looking for new ones. We’re always more than happy to produce references, testimonials and case studies upon request.”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on July 24th, 2012
Generate additional revenue and a greater ROI from your email lists!
eBrand Media can leverage your company’s email list so that it produces a new revenue stream without impacting your brand and remarketing.
With more than a decade of experience in purchasing, licensing and monetizing third party email lists, we provide list owners with a risk-free, effortless process that delivers significant dollars to your company’s bottom line without impacting any of your internal marketing efforts.
Your company would simply provide eBrand Media with access to its encrypted email database. In return, you’ll experience yields that push beyond traditional solutions.
Your company will never be associated with our mailings to your email lists. Complete CAN-SPAM compliancy.
A fully-outsourced monetization solution! There is no upfront investment required.
eBrand Media provides:
* Mailing platform
* Targeting technology
* Email creative based on proven templates
* Advertisers
* Deliverability experts
* Dedicated account management
* Reporting
* Monthly checks or wire transfers
Please feel free to reach out through the eBizine contact form to learn more or call us at 818.579.4161.
Posted by Tom Polanski in E-mail marketing, eBrand Interactive, eBrand Media on April 17th, 2012