Category eBrand Interactive
eBrand Interactive launches digital membership drive for zulily
PORTLAND, OR-(eBizine)-11/30/2010-11:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, launched the first in a series of email marketing campaigns for the purpose of delivering high value members to zulily.
We’re pleased to have been chosen to launch and manage this membership campaign for zulily, said Tom Polanski, EVP of Sales and Client Development. “We’ll use Can-Spam compliant email marketing to find busy Moms looking for great deals. With over 100 million fresh double opted-in records available to us, we’re able to deliver a clients message to a wide variety of preferences, interests, habits and purchase histories.
“There are thousands of databases of email records but only a handful has any real value. Over the years we’ve discovered which databases will deliver an audience that is genuinely interested in a product, service, or in this case; membership.”
Mr. Polanski concluded with, “The two main elements to success in the generation of memberships that a client is able to monetize through several cycles are the quality of the marketing and the optimization of the program. We’ve spent millions of dollars refining a successful formula that produces traffic which will convert and scale to a high volume. As a result of the well documented success we’ve actualized for our clients; we have an increasing number of companies turning to us to manage lead generation campaigns.”
Posted by eBrand Media Public Relations Department in E-mail marketing, eBrand Interactive, eBrand Media on November 30th, 2010
eBrand Media welcomes Monoprice aboard as a new client
PORTLAND, OR–(eBizine)–11/05/2010-7:30 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Monoprice, Inc.
“We’re excited to have the opportunity to build the Monoprice SEM channel from the ground up”, said Tom Polanski, EVP of Sales and Client Development at eBrand Media. He continued, “We’ll do so in a holistic, incremental, and performance driven manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers.”
“Obviously we utilize highly evolved, next generation technologies but its important to note that a Ferrari doesn’t win races without a driver. We employ deeply seasoned analysts, each with a minimum of 5 years of experience, to guide our technologies for the purpose of cutting unnecessary marketing costs while increasing website conversion rates, revenue, and return on ad spend”, Mr. Polanski concluded. Read the rest of this entry »
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on November 5th, 2010
Ocusafe selects eBrand Interactive to manage pivotal marketing channel
PORTLAND, OR–(eBizine)–8/19/2010-7:30 AM - eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Ocusafe, LLC.
“Ocusafe recognizes that eBrand Interactive offers sophisticated, metrics-driven marketing solutions. We utilize highly evolved, next generation technologies, guided by marketing maestros, each with a minimum of 5 years of experience, to cut marketing costs while increasing website conversion rates, revenue, and return on ad spend”, Tom Polanski, EVP of Sales and Client Development at eBrand Media, was quoted as saying.
“We anticipate that we’ll be able to dramatically increase this partners sales revenue on the same marketing budget or even less for this client”, Mr. Polanski continued. “We’ll build a movement towards this brand”, he concluded.
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on August 20th, 2010
Happy 4th of July from eBrand Media & eBrand Interactive!
On the way to work today, I was listening to a gentleman from Northern Ireland, David Feherty, PGA Golf Analyst, talk about why he decided to become an American citizen. It was very moving. His epiphany occurred, and he knew he had to become an American, when he was in Iraq visiting troops. He had a chance to see first hand how our troops acquitted themselves with discipline and restraint while demonstrating tremendous care for the people of Iraq.
Having grown up in war-torn Belfast, he was shocked to see such humanity in an occupying force. As a result of that experience he became an American citizen and has started a Foundation to help our veterans assimilate back into society. Finally he had this to say about the American Dream; “The American Dream is alive and well for those who are willing to do what the unsuccessful won’t do. That’s part of what makes America special. There is still opportunity here.”
Listening to him made me very proud to be an American.
Even though we’re all struggling with a daunting economic event; I think any of us can find reason to be grateful not only for our Forefathers but for those who have kept our country safe and great since its inception thereby giving us the opportunity to live in a country that is still ripe with opportunity.
Posted by Tom Polanski in eBrand Interactive, eBrand Media on July 2nd, 2010