Category eBrand Interactive
Sustaining Customer Relationships in a Diminished Economy
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
When it comes to keeping your best customers, what methods do you use? The fact is, in a sluggish economy, cutting back on purchases and spending is what most consumers do first. Companies, on the other hand, figure they can afford to trim back their sales force, customer service staff, and their marketing budget. Those companies assume, without the support of sound statistical evidence, that they can manage search engine marketing, display advertising, and email retention programs in-house. They think they can handle it all themselves. Numerous case studies indicate otherwise while demonstrating that it is more cost effective and profitable to out-source to companies that specialize in a particular service.
Posted by Tom Polanski in Customer Centric, Tom Polanski, eBrand Interactive, eBrand Media on February 25th, 2010
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009
eBrand Interactive delivers highly successful website assessment and optimization reports!
Company Overview:
eBrand Interactive is the agency division of eBrand Media , a leading think-tank which is the genesis for a number of the most effective marketing tactics used on the web today. Our goal is to help companies to not only build their internet presence but to function in a more efficient and cost effective manner. We help clients optimize their online business in a number of ways. For example, we manage paid search, Yahoo! Paid Inclusion and shopping comparison websites for blue chip companies like Zappos, Tiger Direct, Shoplocal.com and Gifts.com among others, and we manage display advertising, and Can-Spam compliant e-mail campaigns, for many name brands as well.
We’re now offering to use our years of experience, and our knowledge bank, which includes a vast array of case studies to improve your company’s website for the purpose of providing an enriched environment for your guest which will result in an increased conversion rate and added revenue for your company.
We’ve studied, and worked on, thousands and thousands of websites and we’ve learned why some sites are more effective than others. In a very real sense, you’ll benefit from “second mover” learning’s. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget on “discovery” testing to understand what website elements need to be improved or eliminated so that your site delivers a maximum conversion rate.
Introduction:
You’re spending real money driving traffic to your website but what kind of results do you have to show for it? Are people abandoning their shopping cart before they’ve ordered? Are your visitors leaving the site quickly? Are you having difficulty identifying the problems?
We’ve successfully tackled these kinds of challenges for more than 8 years. As industry experts we’ve created profitable websites generating many millions of dollars in annual revenue for our clients. At eBrand Media, we’ve helped improve dozens of e-commerce sites across multiple product categories.
With an eBrand Media Website Assessment, you’ll get a comprehensive, expert review of your site’s ability to satisfy and sell. We’ll provide you with page-by-page recommendations for a more effective website.
We’re passionate, experienced marketers and we’ll dive in and identify the changes that matter – the ones that can make your site more usable and prime it for conversions.
Posted by eBrand Media Public Relations Department in Website Optimization, eBrand Interactive, eBrand Media on October 16th, 2009
Tiger Direct chooses eBrand Media!
After months of research, Tiger Direct, a division of Systemax Technology Group, chose eBrand Media and its technology partner to manage the company’s Yahoo! SSP program. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“Since the day we opened our doors in 2005, we’ve helped to increase revenue, enhance the ROI, and expand market share for dozens of clients”, said Tom Polanski, EVP of Sales and Client Development. “We’ve delivered a string of successes that has resulted in an unheard of client retention rate of about 97%. In summary, we’ve effectively launched and managed hundreds of online marketing campaigns across multiple platforms with dozens of publishers, networks, and databases.
Mr. Polanski continued, “eBrand Media clients have found that our wealth of experience and knowledge dramatically increases the probability of success, as defined by hitting targeted performance metrics, when we manage the launch and optimization of campaigns. More often than not, we’re able to save our clients the cost of testing because we know where to broadcast their message so that it reaches their target audience at the right time in the shopping process”
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Posted by Tom Polanski in Marketing, eBrand Interactive, eBrand Media on August 14th, 2009