Category E-mail marketing
Simple Animated Gif in Email Lifts Conversions 49%
SUMMARY
Adding animation to email was all the rage five to seven years ago, and then it fell out of favor — a classic been-there-done-that-we’re-bored type of thing. Which means, of course, that it’s probably time to revisit the subject.
Olympus and other marketers are testing adding animated gifs into their emails, despite so many email providers blocking images by default. We have lessons learned from a real-life mailer who knew the risks but tested it anyway. They’re happy they did: conversions are up 49%.
CHALLENGE
“We had items that we only sell once or twice a year, and we wanted to find something extra to push the performance of the email campaigns promoting them,” says Greg Tickle, Loyalty Direct Marketing Coordinator, Lake Champlain Chocolates. “We did worry about deliverability. The idea going in was that we would likely trade some deliverability for sales conversions.”
Tickle and his team knew the idea of adding more multimedia into their messaging was risky — according to MarketingSherpa’s Email Marketing Benchmark Guide 2007, 48% of consumers say they have HTML images ‘always’ or ‘sometimes’ blocked. But they thought their product line offered an opportunity to visually capture the imagination of their audience with animated gifs.
Posted by eBrand Media Research Department in E-mail marketing on September 13th, 2010
4 Tips for a High Converting Email Marketing Campaign
Looking to increase conversions in your email marketing campaign? Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from your subscribers. These aren’t your standard “personalize the message” style email marketing tips, but rather proven steps anyone can take to make sure their message gets noticed by their target market.
1. Put the Opt-Out Link at the Top of the Email – “But won’t that increase the number of unsubscribers?” you might ask. Not necessarily – since people who unsubscribe are most likely not your ideal client anyway. Perhaps they purchased something from your website as a gift but have no particular interest in it themselves. In this case, letting them unsubscribe immediately also reduces the likelihood of your message getting tagged as spam.
Posted by eBrand Media Research Department in E-mail marketing on March 22nd, 2010
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers.
Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing “extends the reach of email content to new markets,” and “increases brand reputation and awareness.” Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists and increases the ROI of email programs.
Posted by eBrand Media Research Department in E-mail marketing, Social Media on October 27th, 2009
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Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009
eBrand Media Research Brief: Email is main communication channel worldwide – IM and SMS well behind
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to Epsilon’s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to use email as their primary online communications tool.
Instant messaging as the main channel for communication, is notably high in APAC with 28% of respondents, while text/SMS and social networking remain consistently low across all regions. While most consumers manage one primary inbox for the programs they subscribe to, mobile phones and PDAs are gaining popularity for time-sensitive alerts such as news, weather and finance/stock information.
Email is also replacing other channels of communication. Over one-third of respondents have replaced traditional (communication) channels in favor of email for communications from:
Posted by Tom Polanski in E-mail marketing on June 16th, 2009