Category E-mail marketing
4 Tips for a High Converting Email Marketing Campaign
Looking to increase conversions in your email marketing campaign? Whether you use an in house program or a web-based service to send out your newsletters, there are a few simple tips that can profoundly boost the number of opens, clicks and conversions you get from your subscribers. These aren’t your standard “personalize the message” style email marketing tips, but rather proven steps anyone can take to make sure their message gets noticed by their target market.
1. Put the Opt-Out Link at the Top of the Email – “But won’t that increase the number of unsubscribers?” you might ask. Not necessarily – since people who unsubscribe are most likely not your ideal client anyway. Perhaps they purchased something from your website as a gift but have no particular interest in it themselves. In this case, letting them unsubscribe immediately also reduces the likelihood of your message getting tagged as spam.
Posted by eBrand Media Research Department in E-mail marketing on March 22nd, 2010
Are there benefits to sharing e-mail content with Social Media sites?
“Social sharing” allows email recipients to share email content on popular social networks and other social media sites. Combining targeted email with the reach of social media opens a wealth of new opportunities for marketers.
Social sharing is a rapidly emerging email tactic. About 80% of marketers agree that social sharing “extends the reach of email content to new markets,” and “increases brand reputation and awareness.” Approximately half of marketers surveyed agree that social sharing accelerates the growth of email lists and increases the ROI of email programs.
Posted by eBrand Media Research Department in E-mail marketing, Social Media on October 27th, 2009
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009
eBrand Media Research Brief: Email is main communication channel worldwide – IM and SMS well behind
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
According to Epsilon’s Global Consumer Email Study, conducted by ROI Research, the survey of over 4000 consumers in 13 countries finds that Email remains a mainstay communication, showing that 87% of North American(and 74% of European respondents are more likely than their peers in APAC to use email as their primary online communications tool.
Instant messaging as the main channel for communication, is notably high in APAC with 28% of respondents, while text/SMS and social networking remain consistently low across all regions. While most consumers manage one primary inbox for the programs they subscribe to, mobile phones and PDAs are gaining popularity for time-sensitive alerts such as news, weather and finance/stock information.
Email is also replacing other channels of communication. Over one-third of respondents have replaced traditional (communication) channels in favor of email for communications from:
Posted by Tom Polanski in E-mail marketing on June 16th, 2009
E-mail promotions: 5 Steps to lift revenue 69%
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash from your subscribers?
Read how a wine marketer increased a weekly email promotion to a daily promotion — boosting its frequency 400% — without upsetting their list. Revenue generated through email has since increased 69%, and is now over 50% of total revenue.
CHALLENGE
Glenn Edelman, VP Marketing, Wine Enthusiast, had a good thing going. As ecommerce manager of Wine Enthusiast’s wine accessory website and its direct-to-consumer wine retailing website, WineExpress.com, he saw the latter as a small, profitable and growing business.
One of the site’s strongest revenue drivers was its Wine of the Week email campaign. Every Tuesday, subscribers would receive an offer for a bottle of wine that would ship at a discounted rate of 99 cents per bottle. The program was successful, but it had some limitations.
“Sometimes we didn’t pick [wines that sold well] and it sort of hurt demand for that week,” Edelman says. “Or, worse yet, if a wine was ultra-successful and sold out — some wines have sold out in a matter of hours — we had no special promotion to give people for the rest of the week.”
Edelman and his team wanted to expand the profitable Wine of the Week promotion and free it from the weekly schedule — without upsetting customers in the process.
Posted by Tom Polanski in E-mail marketing on June 1st, 2009