Category E-mail marketing
eBrand Media can leverage your company’s email list so that it produces a new revenue stream without impacting your brand and remarketing.
With more than a decade of experience in purchasing, licensing and monetizing third party email lists, we provide list owners with a risk-free, effortless process that delivers significant dollars to your company’s bottom line without impacting any of your internal marketing efforts.
Your company would simply provide eBrand Media with access to its encrypted email database. In return, you’ll experience yields that push beyond traditional solutions.
Your company will never be associated with our mailings to your email lists. Complete CAN-SPAM compliancy.
A fully-outsourced monetization solution! There is no upfront investment required.
eBrand Media provides:
* Mailing platform
* Targeting technology
* Email creative based on proven templates
* Deliverability experts
* Dedicated account management
* Monthly checks or wire transfers
Please feel free to reach out through the eBizine contact form to learn more or call us at 818.579.4161.
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report examined metrics for over 2.8 billion email messages sent by about 100 companies in nine vertical industries. The company says that “… changing patterns in use of text and imagery… is having an impact on open rates, without necessarily having an impact on response.”
The study indicates that:
- Delivery rates increased to 95% last year, up from 93% in 2009
- Click rates were steady at 3%
- Unsubscribe rates dropped from 0.32% to 0.19%
- Bounce rates declined from 7% to 5%
- The pharmaceutical and government sectors had the highest open rates, with both topping 25%
- The technology industry had the lowest open rate at just above 5%
Whether you’re an email marketing novice or a seasoned professional, there are several aspects to your campaign that you will want to give extra focus to help ensure success. Here are five tips you can employ to help seal the success for your next email marketing campaign.
1. Spend time on the offer
Even the most creative subject lines, beautiful graphics and snappy copy aren’t going to make your email successful if your offer isn’t attractive to your recipients.
Be sure to spend time considering your email offer. Think about what drives your customers to make their purchases. Are they motivated by price, experience or benefits? Is there more than one way to present your offer? If so, which will be the most attractive to your clientele?
One of the best ways to determine which offer is most effective for your email campaign is to perform a test. Break down your email list into four parts: three 5 percent segments to test three separate offers and one 85 percent segment to send the winning offer.
If you are worried about the time it will take to test your offer, don’t be too concerned. Email campaigns have quick results, so you will know which offer is the winning offer within a couple of days. Read the rest of this entry »
PORTLAND, OR-(eBizine)-11/30/2010-11:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, launched the first in a series of email marketing campaigns for the purpose of delivering high value members to zulily.
We’re pleased to have been chosen to launch and manage this membership campaign for zulily, said Tom Polanski, EVP of Sales and Client Development. “We’ll use Can-Spam compliant email marketing to find busy Moms looking for great deals. With over 100 million fresh double opted-in records available to us, we’re able to deliver a clients message to a wide variety of preferences, interests, habits and purchase histories.
“There are thousands of databases of email records but only a handful has any real value. Over the years we’ve discovered which databases will deliver an audience that is genuinely interested in a product, service, or in this case; membership.”
Mr. Polanski concluded with, “The two main elements to success in the generation of memberships that a client is able to monetize through several cycles are the quality of the marketing and the optimization of the program. We’ve spent millions of dollars refining a successful formula that produces traffic which will convert and scale to a high volume. As a result of the well documented success we’ve actualized for our clients; we have an increasing number of companies turning to us to manage lead generation campaigns.”
SUMMARY: Sometimes even the smallest change can make a world of difference in your email design. See how one publisher transformed a related stories link into a gray utility button and immediately saw a 190% increase in clicks and traffic is up 6% on a different landing page.
It’s an easy tweak that if you haven’t considered, you may want to test on your own newsletters.
“We had a great product, yet our data showed that readers were spending five minutes a day with us,” says Chris McNeilly, VP Technology, SmartBrief Inc. “We asked ourselves, ‘What can we do to get them to spend 10 minutes a day with us?’ We needed to build on the number of pages that were being viewed.”
Stickiness wasn’t the only thing that McNeilly wanted to bolster for the 1.2 million B-to-B emails they send daily. Improving clickthroughs, enhancing their search ranking and ramping up subscriber growth were also on the agenda.
In 2006, McNeilly and his team added a ‘Track this topic’ link into their newsletters that took readers to applicable news stories. While the hotlink immediately improved clickthroughs, McNeilly knew the feature wasn’t perfect. He wondered if the wording was right and if an actual button might increase clickthroughs even more.