Beneful Benefits for Dogs

Beneful is a brand of dog food products by Nestle Purina Petcare. They provide twenty different varieties of dog food like dry, wet or canned dog food, and dog treats. Beneful is served worldwide. The put posters in Germany that had a smell in order to draw in the interest of dogs. They started airing television ads in Austria that had high pitched noises from dogs that only other dogs could hear to get a reaction.

In 2005, Beneful was the first dog food brand to offer soy in their products instead of meat. Other healthy options they offer are veggie filled dog food as well. They also offered resealable, multipurpose packaging, where it turns into a food bowl for the dog. It’s the fourth most popular dog food brand, since 2012, bringing in more than 1.5 billion dollars annually. It was first introduced to the market in 2001. Beneful won the Pack Expo Selects Award. Purina makes sure to provide good quality products. They are all about the safety and the health of pets all over the world. Beneful is made in a Purina facility. They take have strict standards in order to meet and exceed federal law requirements. They perform 30,000 quality checks.

Beneful meaning stands for “full of goodness.” It was marketed as being nutritious and the appearance, resembling stew with beef pieces. They provide proteins that contain beef, chicken, lamb, and chicken. Even though they offer a healthy alternative to wet dog food options, they have a good response from their dog consumers. Treat your pet to Beneful today! They will love you even more!

Beneful workers feature in the latest advertising campaign

The Beneful pet food brand is to receive a boost with the release of a new advertising campaign that features the employees of the company explaining why they have such pride in their work and products produced. The ‘I Stand behind Beneful’ campaign debuted as a full page advertisement in The New York Times and will be followed by a national TV campaign, which features the employees of the Nestle Purina owned brand explaining why they feed the product to their dogs.

The slogan ‘I Stand Behind Beneful’ was first used after a series of untrue and unproven claims were made against the Beneful brand, PR Newswire reports. Beneful employees used the slogan as a rallying cry, which was followed by senior management figures deciding the slogan was so effective it should be used as a marketing campaign. The TV segments will feature various employees explaining why they feed Beneful products to their own dogs and would not feed them any other product. The unfounded allegations against Beneful have been thrown out of court and the brand stands behind the fact it has never been the subject of a recall despite more than 1.5 billion meals being served to dogs in 2014 alone. The Beneful brand is at pains to express the fact that their employees are also pet owners and care for the animals they create the branded meals for each and every day.