eBizine: Advertising and Marketing Blog
  • Contributors

    Tom Polanski
    Vice President/Co-founder
    eBrand Media, Inc.

    Sherice Jacob
    Founder & Owner
    iElectrify Web Services

    Rob Jones
    Communications Coordinator
    BuildDirect Technologies, Inc.

    Mel Ronick
    President
    Stacks and Stacks

    Stephen Antisdel
    Managing Director
    AVID Commerce LLC

    Diana Nelson
    CEO/President
    Kazoo & Company Toys

    Carol Fitzgerald
    President
    BuzzBack Market Research

    Dennis Consorte
    Director of eCommerce
    David's Cookies

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Archive for the 'Customer-centric' Category

21
Aug

The importance of building trust online with strong, consistent branding and customer-centric practices

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy to [...]

13
Aug

Clarity and Transparency Create Brand Loyalty and Life Time Value in Consumers.

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Clarity will always be valued over persuasion by savvy internet users.  We’ve all become cynical over the years. Much of it is due to constant marketing pressures.  Yet so many companies and marketers still insult us with “dog and pony shows” and obfuscation. If a company wants [...]

24
Jul

Don’t Follow the Lights: Keep Your Eye on Core Marketing Strategies!

There are plenty of shiny objects available to the online marketer which can make us forget what will serve us best. That is, the traditional principles of speaking to an audience are still in place that should guide our strategies.

21
Jul

Meet Rob Jones of BuildDirect

Hello everyone!
My name is Rob Jones. I represent BuildDirect and I’d like to share my background, thoughts and experience with you. I’ll be setting some thoughts in writing here at eBizine. Thanks eBrand Media and everyone for the invitation to write for eBizine!
I’ve been working as an online marketer for over 3 years at BuildDirect, [...]

15
Jul

eBrand Media introduces Mel Ronick as a guest eBizine contributor.

By Tom Polanski
Mr. Ronick’s first article will appear in eBizine tomorrow, Wednesday, the 16th. So that you get to know a little about Roncik we’ve taken the liberty of preparing an over view. 
Mel is President of Stacks and Stacks, www.stacksandstacks.com, an e-commerce business which offers storage, organization and furnishing products. He started his career at IBM and has [...]

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