By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy to [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Clarity will always be valued over persuasion by savvy internet users.  We’ve all become cynical over the years. Much of it is due to constant marketing pressures.  Yet so many companies and marketers still insult us with “dog and pony shows” and obfuscation. If a company wants [...]

There are plenty of shiny objects available to the online marketer which can make us forget what will serve us best. That is, the traditional principles of speaking to an audience are still in place that should guide our strategies.

Hello everyone!
My name is Rob Jones. I represent BuildDirect and I’d like to share my background, thoughts and experience with you. I’ll be setting some thoughts in writing here at eBizine. Thanks eBrand Media and everyone for the invitation to write for eBizine!
I’ve been working as an online marketer for over 3 years at BuildDirect, [...]

By Tom Polanski
Mr. Ronick’s first article will appear in eBizine tomorrow, Wednesday, the 16th. So that you get to know a little about Roncik we’ve taken the liberty of preparing an over view. 
Mel is President of Stacks and Stacks, www.stacksandstacks.com, an e-commerce business which offers storage, organization and furnishing products. He started his career at IBM and has [...]