Attempting to Incorporate Town into Olympic Valley



There have been multiple attempts in order to try and incorporate Olympic Valley. To do this, it is necessary to incorporate the town into the valley instead of simply creating its own city structure. However, after running through a variety of feedback in the recent economic analysis, there appears to be no movement in the actual creation of this incorporated town. Despite this, the firm that created the economic report in order to help push for the creation of the town still stands with the information it provided and it wants to help the community see the financial benefits of it.

The firm has created multiple drafts for public hearings, and the most recent revised draft released on July 24 provided information on the incorporation of Olympic Valley, although it appears as though, at least at this time, it is not feasible for the creation of the town to occur. Comprehensive Fiscal Analysis, the group behind checking the information and making sure it is actually possible, stated the planners did not take into consideration all of the previous recommendations and suggestions. The previous report had been released in May in order to point the company behind the creation of the potential town towards possible middle ground that could provide better economic perks and improve the chances of an IOV being successful. However, Comprehensive Fiscal Analysis believes the planners did not modify their original plans enough in order to meet their needs.

One of the major opponents to the IOV is Blue Sky. The company is a consulting form that works with Squaw Valley Ski Holdings. This holdings company handles a considerable amount of the skiing and tourist elements of the region. Blue Sky believes that some of the suggested adjustments, such as the location and development of the future town would not occur as quickly as originally thought, which would cut down on tourist dollars for the foreseeable future.

Currently, according to the article published in the Sierra Sun, Andy Wirth, the CEO of Squaw Valley Ski believes it would be better off for IOV to hot occur.

New Squaw Valley Ski Museum?

The non-profit organization Squaw Valley Ski Museum Foundation gained more support for their Squaw Valley ski museum recently, according to the Auburn Journal. The Foundation, which has expressed the desire to locate their ski museum at Squaw Valley Park, has heard from Placer county supervisors that the county supports locating the museum at the preferred location.

The museum would be used to memorialize both the 1960 Winter Olympics, which were held at Squaw Valley, as well as winter sports more broadly.

Gus Thomson of the Auburn Journal reported that there are currently two sites being considered for the new museum: the Foundation’s preferred Squaw Valley Park location, and an alternative site at the so-called Gateway Property on the north side of Squaw Valley Road. While both are feasible options, proponents of the new museum favor the Squaw Valley Park location largely for aesthetic reasons, “mostly due to the existing power lines and nearby substation,” according to Jennifer Merchant, deputy county executive officer, who was quoted in the report.

According to their website, the Squaw Valley Ski Museum Foundation “collects, preserves, exhibits and interprets our western skiing heritage and celebrates the legacy of the 1960 Winter Olympic Games.” The Foundation works with volunteers and members both locally and abroad to promote the rich history of skiing in the western U.S.

The new museum could not come at a better time for Squaw Valley Ski Resort. The location has seen a surge in popularity and customer satisfaction, since the appointment of Andrew Wirth as President and CEO in 2010. In the five years since Wirth has taken the reigns of the organization, customer satisfaction has skyrocketed. Wirth has noted that “Squaw Valley moved from the bottom 20 percent of ski resorts into the top 20 percent over the year” for customer service satisfaction, according to a 2011 7×7 Magazine interview.

With Squaw Valley gaining prominence yet again in the world of skiing, the time appears to be opportune for the Squaw Valley Ski Museum Foundation to push for their museum. Perhaps this is an opportunity for the region to return to the conversation for hosting an Olympics in the future, especially since cities like Boston and others have shied away in recent years from hosting the legendary event.

In any case, the potential museum is another step in the right direction for an altogether charming and timeless location.