By Tom Polanski
Simply put, they’re fighting to stay relevant in the minds and pocket books of the American consumer.  As Anthony Mirhaydari points out in the article below there are a number of reasons why Best Buy, despite the breathtaking revenue generated from the Federal stimulus package, could be in pain again soon.  One alternative [...]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re discovering a psychology [...]

By Tom Polanski
 
Sub-prime mortgage crisis, housing slump, credit crash and more are just a few of the buzz words you’ll hear when you turn on the news today.  The media is having a feeding frenzy on the unfortunate downturn of the economy - and there’s no relief in sight.
 
So what can you, as a business [...]

By Tom Polanski
I’m happy to report that eBrand Media clients and partners continue to realize significant revenue increases in 2008 despite downbeat messages about “economic challenges facing consumer’s as a result of higher gas prices, lower home values and a jittery stock market.” In my opinion, a tighter economy will potentially create greater profitability for [...]