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	<title>eBizine &#187; Branding</title>
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		<title>Focus on branding delivers revenue increases and zealots for small health food company</title>
		<link>http://ebizine.com/branding/focus-on-branding-delivers-revenue-increases-and-zealots-for-small-health-food-company/</link>
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		<pubDate>Tue, 10 Aug 2010 13:48:49 +0000</pubDate>
		<dc:creator>eBrand Media Research Department</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[SUMMARY: Although they compete with giant CPG companies, the marketers at Annie&#8217;s Homegrown don’t have a TV, radio, or print ad budget. Instead, over the past 12 months, they&#8217;ve focused efforts on the Web for &#8212; brand building. (That&#8217;s right, not direct response.) It worked, revenues are up 25% and Wal-Mart is about to start [...]]]></description>
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		<title>Branding &#8211; More than Just a Buzz-Word</title>
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		<pubDate>Fri, 28 Mar 2008 14:23:58 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[brand logo]]></category>
		<category><![CDATA[branding marketing]]></category>
		<category><![CDATA[build branding]]></category>
		<category><![CDATA[company brand]]></category>
		<category><![CDATA[corporate branding]]></category>
		<category><![CDATA[identity branding]]></category>

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		<description><![CDATA[Find out why branding is much more than just a buzz word. Includes examples and tips to help you create your company brand image and how to make sure your brand communicates the right message to your customers]]></description>
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