Category Boomer Marketing
As a consumer and an average American I am saddened and outraged
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
We’ve been very busy here at the agency and we haven’t had much time to put towards the blog. For that I apologize. I was thinking (when not thing about marketing) that we’re lucky to be in this industry. Granted we’re in the business of making others rich while keeping only a sliver for ourselves. However that sliver is more than many Americans have. And in the aftermath of the current financial crisis, after it rolls over us like Hurricane Ike..I’m betting it won’t take too much to have more than many Americans.
I knew it was coming. Anybody could see, if they wanted to see, that this was the inevitable ending to living large. Certainly there are plenty of Wall Street people who saw it coming. They took their money and ran. Now it looks like most of us will have to do some soul searching and many will realize, to quote a character from “Way of the Peaceful Warrior” that, “A man is rich when his wants are few.”
I’ve decided to reprint an article written by Bob Sullivan that perfectly articulates my outrage, as a consumer, at recent events. Here it is:
Posted by Tom Polanski in Advertising, Boomer Marketing on September 19th, 2008
eBrand Interactive introduces “The Magic of Marketing Workshop” to the Pacific Northwest
The Magic of Marketing Workshop is a boot camp for business leaders and marketing
professionals. The Magic of Marketing workshop agenda covers all aspects of
marketing, providing both strategic and implementation guidance to you and your
organization, so you can put the magic of marketing to work for your company.
The Magic of Marketing Workshop will help you:
–>Develop a successful marketing plan that maximizes your marketing investment
–>Budget for your marketing effort (how much should you be spending?) and calculate
your projected return on investment (ROI)
–>Create your company’s brand strategy (position, promise, and personality) and
marketing message (25, 50, and 100+ word descriptions)
–>Build effective websites (design, search engine optimization and marketing) and
marketing materials (brochures, case studies, etc.)
–>Define a target media list, write effective press releases, and gain media
coverage for your companies and/or products
–>Execute effective marketing campaigns, using tips and techniques for email,
direct mail, advertising, and telemarketing efforts
Posted by Tom Polanski in Advertising, Boomer Marketing, Marketing, eBrand Interactive on July 29th, 2008
What Every Baby Boomer Needs to Know About Starting a Home Based Business
By Tom Polanski
With retirement looming on the horizon, many boomers often consider starting a home-based business around a special hobby or skill they have. If this sounds like you, there are a few important considerations to keep in mind before you “make the plunge” into entrepreneurship.
Posted by Tom Polanski in Boomer Marketing on March 28th, 2008