Category Boomer Marketing
The Baby Boom generation is classified as people born between 1946 and 1964, meaning the oldest Baby Boomers turn 65 in 2011. Boomers are still vital and evolving even as they approach retirement age, concludes a recently released report.
In the US alone, more than 3.5 million babies were born in 1946. Our conception of Seniors, what Boomers soon will be, is highly stereotyped, says the report. Baby Boomers can be labeled Pragmatic Idealists. As a demographic they are a glass-half-full group. They feel they can make things the way they want them to be, or at least engage with the forces at work to tilt the odds 51% in their favor. Even in our constrained economy, Baby Boomers still seek, and assume, growth, all the while acknowledging new limitations in resources.
Deutsch says understanding the following three basic life structures is critical to capturing the Boomer market:
We’ve been very busy here at the agency and we haven’t had much time to put towards the blog. For that I apologize. I was thinking (when not thing about marketing) that we’re lucky to be in this industry. Granted we’re in the business of making others rich while keeping only a sliver for ourselves. However that sliver is more than many Americans have. And in the aftermath of the current financial crisis, after it rolls over us like Hurricane Ike..I’m betting it won’t take too much to have more than many Americans.
I knew it was coming. Anybody could see, if they wanted to see, that this was the inevitable ending to living large. Certainly there are plenty of Wall Street people who saw it coming. They took their money and ran. Now it looks like most of us will have to do some soul searching and many will realize, to quote a character from “Way of the Peaceful Warrior” that, “A man is rich when his wants are few.”
I’ve decided to reprint an article written by Bob Sullivan that perfectly articulates my outrage, as a consumer, at recent events. Here it is:
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By Tom Polanski
With retirement looming on the horizon, many boomers often consider starting a home-based business around a special hobby or skill they have. If this sounds like you, there are a few important considerations to keep in mind before you “make the plunge” into entrepreneurship.