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	<title>eBizine &#187; Agencies</title>
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		<title>Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers.</title>
		<link>http://ebizine.com/advertising/automatic-triggers-fixed-action-patterns-and-odd-number-pricing-turning-browsers-into-buyers/</link>
		<comments>http://ebizine.com/advertising/automatic-triggers-fixed-action-patterns-and-odd-number-pricing-turning-browsers-into-buyers/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 13:52:43 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Growing a Business]]></category>
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		<description><![CDATA[By Tom Polanski Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00). The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate [...]]]></description>
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		<title>Does Search Need a New Business Model?</title>
		<link>http://ebizine.com/advertising/does-search-need-a-new-business-model/</link>
		<comments>http://ebizine.com/advertising/does-search-need-a-new-business-model/#comments</comments>
		<pubDate>Wed, 21 May 2008 12:33:09 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=49</guid>
		<description><![CDATA[David Berkowitz wrote: ComScore Chairman Gian Fulgoni suggested as much in his opening day keynote at MediaPost&#8217;s Search Insider Summit this week. He stressed that marketers are realizing so much more value from search than they&#8217;re paying for, and that means there&#8217;s money being left on the table. Here&#8217;s some of his analysis as to [...]]]></description>
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		<title>The Importance of the Customer-Centric Model in A Down Economy</title>
		<link>http://ebizine.com/agencies/the-importance-of-the-client-centric-model-in-a-down-economy/</link>
		<comments>http://ebizine.com/agencies/the-importance-of-the-client-centric-model-in-a-down-economy/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 00:35:19 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[advertizing]]></category>
		<category><![CDATA[economy]]></category>
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		<category><![CDATA[relationship management]]></category>
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		<description><![CDATA[By Tom Polanski I’m happy to report that eBrand Media clients and partners continue to realize significant revenue increases in 2008 despite downbeat messages about “economic challenges facing consumer’s as a result of higher gas prices, lower home values and a jittery stock market.” In my opinion, a tighter economy will potentially create greater profitability [...]]]></description>
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		<title>What is a Creative Brief and Why Should You Write One?</title>
		<link>http://ebizine.com/advertising/writing-a-creative-brief/</link>
		<comments>http://ebizine.com/advertising/writing-a-creative-brief/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 18:16:46 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[ad agency brief]]></category>
		<category><![CDATA[ad agency creative brief]]></category>
		<category><![CDATA[creative brief]]></category>
		<category><![CDATA[how to write a creative brief]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Tom Polanski]]></category>

		<guid isPermaLink="false">http://ebizine.com/advertising/writing-a-creative-brief/</guid>
		<description><![CDATA[In this article, interactive media professional Tom Polanski details how to write a creative brief that will save both you and your ad agency a lot of headaches and frustration in creating your marketing campaign.]]></description>
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		<title>What to Know Before You Choose an Advertising Agency</title>
		<link>http://ebizine.com/advertising/what-to-know-before-you-choose-an-ad-agency/</link>
		<comments>http://ebizine.com/advertising/what-to-know-before-you-choose-an-ad-agency/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:21:31 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[business advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Tom Polanski]]></category>

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		<description><![CDATA[Do you know what to look for in an advertising agency? In this article, marketing expert Tom Polanski reveals several crucial points you must address before you choose a company to handle any part of your promotion and marketing.]]></description>
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