13
Jun
By Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]
21
May
David Berkowitz wrote:
ComScore Chairman Gian Fulgoni suggested as much in his opening day keynote at MediaPost’s Search Insider Summit this week. He stressed that marketers are realizing so much more value from search than they’re paying for, and that means there’s money being left on the table. Here’s some of his analysis as to why [...]
27
Mar
By Tom Polanski
I’m happy to report that eBrand Media clients and partners continue to realize significant revenue increases in 2008 despite downbeat messages about “economic challenges facing consumer’s as a result of higher gas prices, lower home values and a jittery stock market.” In my opinion, a tighter economy will potentially create greater profitability for [...]
18
Mar
In this article, interactive media professional Tom Polanski details how to write a creative brief that will save both you and your ad agency a lot of headaches and frustration in creating your marketing campaign.
17
Mar
Do you know what to look for in an advertising agency? In this article, marketing expert Tom Polanski reveals several crucial points you must address before you choose a company to handle any part of your promotion and marketing.
