By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Rob Jones has written a several articles regarding blogging for business and I thought I’d jump in with this real life story that I came across in the eBrand Media library. Although this case study relates to a B2B business, I think the tactics discussed are applicable to [...]

Posted: Wednesday, August 13 at 01:55 pm CT by Bob Sullivan
Spammers have upped the ante in their efforts to trick news consumers, switching from e-mails with tabloid-style headlines to impersonating major online news services. On Wednesday, e-mails that appeared to be from msnbc.com landed in inboxes worldwide, promising breaking news and confusing some recipients.
The spam [...]

I thought you’d be interested in tis bit of marketing news passed on to us by Dana Nelson at SS|PR. Coke kicked off a brand new marketing strategy today at the Olympics in Beijing.
Pioco, China’s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other leisure [...]

Hi Everybody,
On Monday, August the 4th, we’re finally publishing our long awaited, exclusive interview with Fitzgerald regarding BuzzBack and the services her company offers. We’re almost fanatical in our belief in research. We’ve worked with hundreds of companies over the years and only a few understand what makes their customers tick, click and stick (Neiman-Marcus [...]

by Rob Jones
I believe that the benefits of a blog are as important to your marketing and communications strategy as your main site is. And you can read about some of those benefits in my previous article about blogging for business which was published in eBizine, July 28th. But, the next question to ask, once you’ve decided [...]