eBizine: Advertising and Marketing Blog
  • Contributors

    Tom Polanski
    Vice President/Co-founder
    eBrand Media, Inc.

    Sherice Jacob
    Founder & Owner
    iElectrify Web Services

    Rob Jones
    Communications Coordinator
    BuildDirect Technologies, Inc.

    Mel Ronick
    President
    Stacks and Stacks

    Stephen Antisdel
    Managing Director
    AVID Commerce LLC

    Diana Nelson
    CEO/President
    Kazoo & Company Toys

    Carol Fitzgerald
    President
    BuzzBack Market Research

    Dennis Consorte
    Director of eCommerce
    David's Cookies

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    August 2008
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Archive for the 'Advertising' Category

22
Aug

10 Suggestions On What To Write About When Blogging For Business

by Rob Jones, Marketing Coordinator, BuildDirect
In my last article, I talked about how to approach writing a blog.  And a lot of what I said applies here too with a lot of the same principles at work;

being personal by revealing our personality, values, and points of view in every article
being plain and conversational in our [...]

21
Aug

The importance of building trust online with strong, consistent branding and customer-centric practices

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy to [...]

20
Aug

Blogging for business with 4 specific tactics

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Rob Jones has written a several articles regarding blogging for business and I thought I’d jump in with this real life story that I came across in the eBrand Media library. Although this case study relates to a B2B business, I think the tactics discussed are applicable to [...]

13
Aug

SPAM CAMPAIGNS READ MSNBC.COM OR CNN IN “FROM” AND “SUBJECT” LINES

Posted: Wednesday, August 13 at 01:55 pm CT by Bob Sullivan
Spammers have upped the ante in their efforts to trick news consumers, switching from e-mails with tabloid-style headlines to impersonating major online news services. On Wednesday, e-mails that appeared to be from msnbc.com landed in inboxes worldwide, promising breaking news and confusing some recipients.
The spam [...]

08
Aug

Advertising News: Coke uses Olympics to launch interactive campaign

I thought you’d be interested in tis bit of marketing news passed on to us by Dana Nelson at SS|PR. Coke kicked off a brand new marketing strategy today at the Olympics in Beijing.
Pioco, China’s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other leisure [...]

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