Category Advertising
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009
eBrand Media CPA/CPL campaigns increase advertiser profits while decreasing acquisition costs!
eBrand Media, through its agency division, eBrand Interactive, manages lead generation (CPL) and cost per acquisition (CPA) campaigns for a large roster of Tier 1 advertisers. However, eBrand Interactive is a full service online advertising agency. It is not an affiliate. We’ve spent many millions of dollars refining an advertising formula that delivers superb traffic which is superior to any affiliate network in that our campaigns produce premium conversions, at a greater ratio, with reduced declines and chargeback’s.
The CPA/CPL division was created to take the next step in the optimization of our clients’ advertising efforts. The two main elements in the successful generation of sales that hit your targeted metrics are the quality of the advertising and optimization of the program. We have the ability to scale campaigns to a high volume when successful. We’ve worked with, and continue to work with, some of the largest B2C and B2B advertisers online.
In a very real sense, your company will benefit from “second mover” advertising. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget trying to find placements that convert. We’ve learned which advertising converts into new clients and which advertising burns through money.
To be clear we’re partnered with superior Tier 1 portals, publishers, networks, and databases. We can target your offer to the right audience geographically, demographically, and behaviorally. Every person will have given permission through a double opt-in process. Your audience will have given permission because of a genuine interest in, or a need for, your offer.
With eBrand Interactive you can rest assured that your brand will be placed in front of the premier audiences and that a conversion will lead to a greater life-time value. We’ll target people who match audience criteria in quality sites like iVillage, About, Yahoo, and Baby Center, among others. Your offer will only be shown once to a consumer and we never incentivise people to respond to an advertisers offer.
Our targeting process consists of 1600 data points on consumers including demographic, geographic, transactional and behavioral data. We will place your offer in front of the most relevant consumers. Every time a consumer submits to your campaign, our targeting engine will optimize in real time to find similar consumers to show your campaign to.
Lead Generation Campaigns (for E-commerce Sites Too):
We’ve created, launched, and successfully manage, double opt-in, lead generation campaigns for many nationwide brands. These companies continually seek to keep their e-mail data bases fresh with new sign-ups so that they have volumes of virgin records to market to, and because eBrand Interactive CPL campaigns often convert at a rate which beats their targeted CPA.
Posted by eBrand Media Public Relations Department in Advertising, Marketing, eBrand Media on October 20th, 2009
A whopper of an illusion is being shattered by Burger King ads
Dan Neil is one of the most talented writers I’ve ever come across…..and he typically writes about cars. Somehow he manages to weave philosophy, the arts, automotive history, and the magical hold that cars have on so many of us into most of his reviews. I’ve followed him for years and he’s the only commentator on the automotive industry, that I know of, who has referred to Nietzsche, Kierkegaard, and Hegel to help illustrate the principles supporting design theory. He writes for the LA Times and if you get a chance, (and you love cars) you can check him out at the LA Times online.
In the article below he writes about a fascinating spot that Burger King is priming for: NASCAR Champion Tony Stewart will publically declare his love of the Whopper while hooked up to a polygraph. Most of us don’t really believe that celebrity spokespeople really use the products they endorse or that they shop at Target but we accept the possibility that they might as part of our pact with not only the celebrity but with the advertiser. We suspend disbelief.
Mr. Neil’s article is ripe with social commentary regarding advertiser/audience relationships, and the effects the recession is having on that dynamic.
You can read the Dan Neil’s article here.
Posted by Tom Polanski in Advertising, Marketing on September 29th, 2009
Microsoft sues over malicious online ads
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
This article, written by, Ina Fried, discusses lawsuits filed by Microsoft against companies that are downloading scareware and spyware through ads running on their network. This is a growing problem as premium publishers turn to networks and advertisers of dubious quality because Tier 1 advertisers are buying less of their display inventory. It may be time for publishers like MSN, and The New York Times, to create a set of criteria, (a code of ethics, if you will), that an advertiser or network must meet in order to run ads on their networks.
The damage to their brands is greater than the money earned, and the quotas met, by selling inventory to anyone.
You’ll find the full article here.
Posted by Tom Polanski in Advertising, Ethics on September 18th, 2009
eBrand Media Research Brief: Online video consumption viewing upends primetime rules
According to a study conducted by Interpret, online video viewing patterns are more spread out during the day than traditional TV patterns, viewed during work and school time.
Jason Kramer, chief strategy officer of Interpret LLC, says that “… unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime… this fundamental shift in consumer behavior opens up opportunities… [to] leverage online video to reach target audiences more often than just once a week.”
The study, sponsored by Yahoo! Inc., Havas Digital, and Warner Bros. Media Research, says that there are key Online viewing patterns:
* There are similar spikes in online video consumption for people at work, as well as at home, with approximately 70% watching during the day and at night.
* There are spikes in online video consumption among men, women, students and full-time employees during the hours of 12pm- 3pm, and then again between 9pm-1am
* The lowest amount of online video consumption is around dinnertime from 6pm-9pm
* Regardless of time of day, one-third of people who watch a video share it with friends, family members and colleagues
Posted by eBrand Media Research Department in Advertising, Marketing, Trend Tracker, eBrand Media on August 28th, 2009