by Rob Jones, Marketing Coordinator, BuildDirect
In my last article, I talked about how to approach writing a blog.  And a lot of what I said applies here too with a lot of the same principles at work;

being personal by revealing our personality, values, and points of view in every article
being plain and conversational in our [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
I’m surprised by the number of companies that lack an understanding of how to improve stickiness on their site. Every end-user approaches a site for the first time with a degree of anxiety. We’re all a little apprehensive about whether the site will be secure, easy to [...]

By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Rob Jones has written a several articles regarding blogging for business and I thought I’d jump in with this real life story that I came across in the eBrand Media library. Although this case study relates to a B2B business, I think the tactics discussed are applicable to [...]

Posted: Wednesday, August 13 at 01:55 pm CT by Bob Sullivan
Spammers have upped the ante in their efforts to trick news consumers, switching from e-mails with tabloid-style headlines to impersonating major online news services. On Wednesday, e-mails that appeared to be from msnbc.com landed in inboxes worldwide, promising breaking news and confusing some recipients.
The spam [...]

I thought you’d be interested in tis bit of marketing news passed on to us by Dana Nelson at SS|PR. Coke kicked off a brand new marketing strategy today at the Olympics in Beijing.
Pioco, China’s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other leisure [...]