Category Advertising
Top 10 power words for advertising and selling
According to the psychology department at Yale University, some words in the English language are more powerful than others. Here are their top 10:
10. New — It’s part of basic human makeup to seek novelty.
9. Save — We all want to save something.
8. Safety — This could refer to health or long-lasting quality.
7. Proven — Helps remove fear from trying something new.
6. Love — Continues to be an all-time favorite.
5. Discover — Presents a sense of excitement and adventure.
4. Guarantee — Provides a sense of safety at the time of purchase.
3. Health — Especially powerful when it applies to a product.
2. Results — Works in rationalizing a purchase.
1. You — Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copywriting, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.
We would add “free” and “okay”.
Posted by eBrand Media Research Department in Advertising on March 31st, 2010
3 Proven Methods to Ensure Your Online Display Advertising Gets Results
It used to be that online display advertising was cumbersome and the return on investment was meager at best. You had to craft an ad, get it into the hands of the publisher, run it, get results – rinse and repeat. Banner ads in particular simply weren’t able to be tested without incurring huge costs and a lack of segmentation and analytics made it difficult for companies to grasp how well (or how poorly) their ads were performing. In short, online display advertising was viewed as an expensive strategy that simply didn’t deliver the kind of returns that PPC could guarantee.
These days, display advertising is starting to pick up momentum again, and it’s coming back in a big way. With A/B split testing, multivariate (Taguchi) testing and a whole host of tracking options, smart businesses are catching on to the wealth of online display advertising opportunities that have the potential to bring them just as much targeted traffic as PPC had in the past. What’s more, ad networks haven’t been content to sit on the sidelines. They’re now fully engaged as an all-in-one platform where the buyer can upload, swap, test, track and report on performance directly online.
Posted by eBrand Media Research Department in Advertising on March 17th, 2010
eBrand Interactive connects buyers with brands quickly, profitably, and cost effectively!
What are your plans for significantly increasing your company’s revenue while cutting costs? You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands. We work with many small and medium sized companies as well.
In a very real sense, you’ll be able to take advantage of “second mover” learning’s. Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site.
Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools.
• Low-cost.
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.
• Accountability.
• Targeted demographics.
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.
To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.
Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site.
• Can be bought on a CPC or CPM basis.
• Behavioral targeting and contextual retargeting.
Click here to discover more, eBrand Interactive delivers banner advertising success.
Posted by eBrand Media Public Relations Department in Advertising, E-mail marketing, Marketing, eBrand Interactive on October 26th, 2009
eBrand Media CPA/CPL campaigns increase advertiser profits while decreasing acquisition costs!
eBrand Media, through its agency division, eBrand Interactive, manages lead generation (CPL) and cost per acquisition (CPA) campaigns for a large roster of Tier 1 advertisers. However, eBrand Interactive is a full service online advertising agency. It is not an affiliate. We’ve spent many millions of dollars refining an advertising formula that delivers superb traffic which is superior to any affiliate network in that our campaigns produce premium conversions, at a greater ratio, with reduced declines and chargeback’s.
The CPA/CPL division was created to take the next step in the optimization of our clients’ advertising efforts. The two main elements in the successful generation of sales that hit your targeted metrics are the quality of the advertising and optimization of the program. We have the ability to scale campaigns to a high volume when successful. We’ve worked with, and continue to work with, some of the largest B2C and B2B advertisers online.
In a very real sense, your company will benefit from “second mover” advertising. Other companies have done the testing through us, and as a result, your company won’t have to spend precious budget trying to find placements that convert. We’ve learned which advertising converts into new clients and which advertising burns through money.
To be clear we’re partnered with superior Tier 1 portals, publishers, networks, and databases. We can target your offer to the right audience geographically, demographically, and behaviorally. Every person will have given permission through a double opt-in process. Your audience will have given permission because of a genuine interest in, or a need for, your offer.
With eBrand Interactive you can rest assured that your brand will be placed in front of the premier audiences and that a conversion will lead to a greater life-time value. We’ll target people who match audience criteria in quality sites like iVillage, About, Yahoo, and Baby Center, among others. Your offer will only be shown once to a consumer and we never incentivise people to respond to an advertisers offer.
Our targeting process consists of 1600 data points on consumers including demographic, geographic, transactional and behavioral data. We will place your offer in front of the most relevant consumers. Every time a consumer submits to your campaign, our targeting engine will optimize in real time to find similar consumers to show your campaign to.
Lead Generation Campaigns (for E-commerce Sites Too):
We’ve created, launched, and successfully manage, double opt-in, lead generation campaigns for many nationwide brands. These companies continually seek to keep their e-mail data bases fresh with new sign-ups so that they have volumes of virgin records to market to, and because eBrand Interactive CPL campaigns often convert at a rate which beats their targeted CPA.
Posted by eBrand Media Public Relations Department in Advertising, Marketing, eBrand Media on October 20th, 2009
A whopper of an illusion is being shattered by Burger King ads
Dan Neil is one of the most talented writers I’ve ever come across…..and he typically writes about cars. Somehow he manages to weave philosophy, the arts, automotive history, and the magical hold that cars have on so many of us into most of his reviews. I’ve followed him for years and he’s the only commentator on the automotive industry, that I know of, who has referred to Nietzsche, Kierkegaard, and Hegel to help illustrate the principles supporting design theory. He writes for the LA Times and if you get a chance, (and you love cars) you can check him out at the LA Times online.
In the article below he writes about a fascinating spot that Burger King is priming for: NASCAR Champion Tony Stewart will publically declare his love of the Whopper while hooked up to a polygraph. Most of us don’t really believe that celebrity spokespeople really use the products they endorse or that they shop at Target but we accept the possibility that they might as part of our pact with not only the celebrity but with the advertiser. We suspend disbelief.
Mr. Neil’s article is ripe with social commentary regarding advertiser/audience relationships, and the effects the recession is having on that dynamic.
You can read the Dan Neil’s article here.
Posted by Tom Polanski in Advertising, Marketing on September 29th, 2009