Beneful is a brand of dog food products by Nestle Purina Petcare. They provide twenty different varieties of dog food like dry, wet or canned dog food, and dog treats. Beneful is served worldwide. The put posters in Germany that had a smell in order to draw in the interest of dogs. They started airing television ads in Austria that had high pitched noises from dogs that only other dogs could hear to get a reaction.
In 2005, Beneful was the first dog food brand to offer soy in their products instead of meat. Other healthy options they offer are veggie filled dog food as well. They also offered resealable, multipurpose packaging, where it turns into a food bowl for the dog. It’s the fourth most popular dog food brand, since 2012, bringing in more than 1.5 billion dollars annually. It was first introduced to the market in 2001. Beneful won the Pack Expo Selects Award. Purina makes sure to provide good quality products. They are all about the safety and the health of pets all over the world. Beneful is made in a Purina facility. They take have strict standards in order to meet and exceed federal law requirements. They perform 30,000 quality checks.
Beneful meaning stands for “full of goodness.” It was marketed as being nutritious and the appearance, resembling stew with beef pieces. They provide proteins that contain beef, chicken, lamb, and chicken. Even though they offer a healthy alternative to wet dog food options, they have a good response from their dog consumers. Treat your pet to Beneful today! They will love you even more!