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	<title>eBizine &#187; Tom Polanski</title>
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	<link>http://ebizine.com</link>
	<description>A business magazine, in a blog format</description>
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		<title>Why it&#8217;s important to include lifetime value and offline sales when evaluating the success of a marketing plan</title>
		<link>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/</link>
		<comments>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:38:23 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Media Planning & Buying]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[LTV]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1102</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive 
Many people think of me as just a &#8220;sales guy&#8221; but for the sake of context, since 2000, I have successfully created, launched, and managed, hundreds upon hundreds of profitable campaigns for companies in just about every industry. I have made companies millions of dollars while saving those [...]]]></description>
		<wfw:commentRss>http://ebizine.com/mediaplanningbuying/why-its-important-to-include-lifetime-value-and-offline-sales-when-evaluating-the-success-of-a-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy 4th of July from eBrand Media &amp; eBrand Interactive!</title>
		<link>http://ebizine.com/ebrand-media/happy-4th-of-july-from-ebrand-media-ebrand-interactive/</link>
		<comments>http://ebizine.com/ebrand-media/happy-4th-of-july-from-ebrand-media-ebrand-interactive/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 17:29:11 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[greetings]]></category>
		<category><![CDATA[holiday weekend]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=1088</guid>
		<description><![CDATA[On the way to work today, I was listening to a gentleman from Northern Ireland, David Feherty, PGA Golf Analyst, talk about why he decided to become an American citizen.  It was very moving.  His epiphany occurred, and he knew he had to become an American, when he was in Iraq visiting troops.  He had a [...]]]></description>
		<wfw:commentRss>http://ebizine.com/ebrand-media/happy-4th-of-july-from-ebrand-media-ebrand-interactive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attribution, Recursive, and Predictive Modeling &#8211; The Marketing Sciences of the New Frontier</title>
		<link>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/</link>
		<comments>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 22:29:29 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[cross-channel attribution]]></category>
		<category><![CDATA[forecasting]]></category>
		<category><![CDATA[predictive forecasting]]></category>
		<category><![CDATA[recursive]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=975</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
Every marketer in 2010 wants to understand where the end-users first “touch’ with a company’s advertising originated and to track or even predict how many “touches” it took, and where, to generate a conversion. Then budget can be allocated in a statistically sensible manner. 
There are a number [...]]]></description>
		<wfw:commentRss>http://ebizine.com/trendtracker/attribution-recursive-and-predictive-modeling-the-marketing-sciences-of-the-new-frontier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sustaining Customer Relationships in a Diminished Economy</title>
		<link>http://ebizine.com/tom-polanski/sustaining-customer-relationships-in-a-diminished-economy/</link>
		<comments>http://ebizine.com/tom-polanski/sustaining-customer-relationships-in-a-diminished-economy/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 03:12:01 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[relationship management]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=962</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
When it comes to keeping your best customers, what methods do you use?  The fact is, in a sluggish economy, cutting back on purchases and spending is what most consumers do first.   Companies, on the other hand, figure they can afford to trim back their sales force, [...]]]></description>
		<wfw:commentRss>http://ebizine.com/tom-polanski/sustaining-customer-relationships-in-a-diminished-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Create Your Personal Strategic Plan</title>
		<link>http://ebizine.com/personal-growth/create-your-personal-strategic-plan/</link>
		<comments>http://ebizine.com/personal-growth/create-your-personal-strategic-plan/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 02:53:37 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=897</guid>
		<description><![CDATA[By Brian Tracy
Your success in life is determined, to a large extent by your ability to think, plan, decide, and take action. The stronger your skills are in each of these areas, the faster you will achieve your goals and the happier you will be with your life and career. Personal strategic planning is the [...]]]></description>
		<wfw:commentRss>http://ebizine.com/personal-growth/create-your-personal-strategic-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Four Agreements Necessary for Personal Freedom</title>
		<link>http://ebizine.com/personal-growth/the-four-agreements-necessary-for-personal-freedom/</link>
		<comments>http://ebizine.com/personal-growth/the-four-agreements-necessary-for-personal-freedom/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 01:44:36 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[personal freedom]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=890</guid>
		<description><![CDATA[By Don Miguel Ruiz
1. Be Impeccable With Your Word
Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love.
2. Don&#8217;t Take Anything Personally
Nothing others do is because of you. What others say [...]]]></description>
		<wfw:commentRss>http://ebizine.com/personal-growth/the-four-agreements-necessary-for-personal-freedom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frustrated Romantic Creates Infomercial To Find True Love&#8230;.</title>
		<link>http://ebizine.com/mojosocial/frustrated-romantic-creates-infomercial-to-find-true-love/</link>
		<comments>http://ebizine.com/mojosocial/frustrated-romantic-creates-infomercial-to-find-true-love/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 18:56:31 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Mojo Social: Meet, Mix & Match]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[dating]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=805</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
The e-mail below came in today and its cute as can be.  The guy is real, the links are real, and it looks like his quest is real.  He gives &#8220;relationship marketing&#8221; a whole new meaning. If he doesn’t find love, he’ll probably find a good marketing gig.  [...]]]></description>
		<wfw:commentRss>http://ebizine.com/mojosocial/frustrated-romantic-creates-infomercial-to-find-true-love/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective January 1st, 2010, Yahoo! will no longer support the Paid Inclusion (SSP) program!</title>
		<link>http://ebizine.com/trendtracker/tom-polanski-announcement-effective-january-1st-2010-yahoo-will-no-longer-support-the-paid-inclusion-ssp-program/</link>
		<comments>http://ebizine.com/trendtracker/tom-polanski-announcement-effective-january-1st-2010-yahoo-will-no-longer-support-the-paid-inclusion-ssp-program/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 16:54:10 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Tom Polanski]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[Yahoo! Paid Inclusion]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=746</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
As you’re probably aware, Yahoo! announced a strategic alliance with Microsoft, which is wending its way through the federal regulatory process, and which would position Bing to be the search and monetization engine for both companies. Yahoo! would focus on its strengths as a producer of Web [...]]]></description>
		<wfw:commentRss>http://ebizine.com/trendtracker/tom-polanski-announcement-effective-january-1st-2010-yahoo-will-no-longer-support-the-paid-inclusion-ssp-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A whopper of an illusion is being shattered by Burger King ads</title>
		<link>http://ebizine.com/advertising/a-whopper-of-an-illusion-is-being-shattered-by-burger-king-ads/</link>
		<comments>http://ebizine.com/advertising/a-whopper-of-an-illusion-is-being-shattered-by-burger-king-ads/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 16:53:33 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=739</guid>
		<description><![CDATA[Dan Neil is one of the most talented writers I&#8217;ve ever come across&#8230;..and he typically writes about cars. Somehow he manages to weave philosophy, the arts, automotive history, and the magical hold that cars have on so many of us into most of his reviews. I&#8217;ve followed him for years and he&#8217;s the only commentator on the [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/a-whopper-of-an-illusion-is-being-shattered-by-burger-king-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sell more effectively: Listen! People will teach you the best way to sell to them.</title>
		<link>http://ebizine.com/growingabusiness/sell-more-effectively-listen-people-will-teach-you-the-best-way-to-sell-to-them/</link>
		<comments>http://ebizine.com/growingabusiness/sell-more-effectively-listen-people-will-teach-you-the-best-way-to-sell-to-them/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 00:46:04 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales people]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=735</guid>
		<description><![CDATA[By Brian Tracy
Everyone likes to buy, but no one wants to be sold. People don&#8217;t like to feel that they are the recipients or the victims of a sales presentation. Most customers are independent in their thinking, and they don&#8217;t like to think that they are being manipulated, pressured, or coerced into doing anything. They [...]]]></description>
		<wfw:commentRss>http://ebizine.com/growingabusiness/sell-more-effectively-listen-people-will-teach-you-the-best-way-to-sell-to-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft sues over malicious online ads</title>
		<link>http://ebizine.com/advertising/microsoft-sues-over-malicious-online-ads/</link>
		<comments>http://ebizine.com/advertising/microsoft-sues-over-malicious-online-ads/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 19:14:44 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[morally gray marketing]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[scareware]]></category>
		<category><![CDATA[spyware]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=731</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive
This article, written by, Ina Fried, discusses lawsuits filed by Microsoft against companies that are downloading scareware and spyware through ads running on their network. This is a growing problem as premium publishers turn to networks and advertisers of dubious quality because Tier 1 advertisers are buying [...]]]></description>
		<wfw:commentRss>http://ebizine.com/advertising/microsoft-sues-over-malicious-online-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter will allow advertizing on the site now.</title>
		<link>http://ebizine.com/twitter/twitter-will-allow-adverting-on-the-site-now/</link>
		<comments>http://ebizine.com/twitter/twitter-will-allow-adverting-on-the-site-now/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:52:37 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=717</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive 
Recent research indicates that 80% of the world doesn’t know what Twitter is. A percentage of those who have used it, use it infrequently. Those who use it regularly are marketers. Granted marketers are shoppers to too but their psychology while Tweeting is to promote rather than [...]]]></description>
		<wfw:commentRss>http://ebizine.com/twitter/twitter-will-allow-adverting-on-the-site-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media Discovery: U.S. consumers feel loyalty reward program messaging not relevant</title>
		<link>http://ebizine.com/marketing/ebrand-media-discovery-u-s-consumers-feel-loyalty-reward-programs-not-relevant/</link>
		<comments>http://ebizine.com/marketing/ebrand-media-discovery-u-s-consumers-feel-loyalty-reward-programs-not-relevant/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 23:51:20 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trend Tracker]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[E-mail marketing]]></category>
		<category><![CDATA[loyalty programs]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=708</guid>
		<description><![CDATA[According to consumer survey research released by Direct Antidote, far too many mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark. Only 32% of U.S. consumers rated reward program communications 8 or higher on a 1 to 10 scale for measuring relevancy to their personal needs, with [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/ebrand-media-discovery-u-s-consumers-feel-loyalty-reward-programs-not-relevant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media Discovery: The 100 most useful Web sites</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-discovery-the-100-most-useful-web-sites/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-discovery-the-100-most-useful-web-sites/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 16:40:19 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[bargains sites]]></category>
		<category><![CDATA[coupon sites]]></category>
		<category><![CDATA[government sites]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=684</guid>
		<description><![CDATA[Liz Pulliam, of MSN Money, a person you really should follow for her pragmatic and insightful articles regarding money matters, recently compiled a list of what she considers the 100 most useful websites. Of course it’s all a matter of perspective; if you love shoes then Zappos would be on that list. But as stated, she [...]]]></description>
		<wfw:commentRss>http://ebizine.com/ebrand-media/ebrand-media-discovery-the-100-most-useful-web-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media Research Brief: SEO or PPC? Which converts better and delivers highest AOV?</title>
		<link>http://ebizine.com/ebrand-media/ebrand-media-research-brief-seo-or-ppc-which-converts-better-and-delivers-highest-aov/</link>
		<comments>http://ebizine.com/ebrand-media/ebrand-media-research-brief-seo-or-ppc-which-converts-better-and-delivers-highest-aov/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 23:07:15 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[eBrand Media]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=679</guid>
		<description><![CDATA[According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer&#8217;s site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link. The conversion rate from [...]]]></description>
		<wfw:commentRss>http://ebizine.com/ebrand-media/ebrand-media-research-brief-seo-or-ppc-which-converts-better-and-delivers-highest-aov/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tiger Direct chooses eBrand Media!</title>
		<link>http://ebizine.com/marketing/tiger-direct-chooses-ebrand-media/</link>
		<comments>http://ebizine.com/marketing/tiger-direct-chooses-ebrand-media/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 22:59:52 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eBrand Interactive]]></category>
		<category><![CDATA[eBrand Media]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=662</guid>
		<description><![CDATA[After months of research, Tiger Direct, a division of Systemax Technology Group, chose eBrand Media and its technology partner to manage the company’s Yahoo! SSP program. eBrand was chosen over the competition because of its proven ability to provide industry-leading marketing solutions that meet or beat client mandated performance metrics.
“Since the day we opened our [...]]]></description>
		<wfw:commentRss>http://ebizine.com/marketing/tiger-direct-chooses-ebrand-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media client, Gourmet Gift Baskets, will bake a 7,000 lb. cupcake!</title>
		<link>http://ebizine.com/viralmarketing/ebrand-media-client-gourmet-gift-baskets-will-bake-a-7000-lb-cupcake/</link>
		<comments>http://ebizine.com/viralmarketing/ebrand-media-client-gourmet-gift-baskets-will-bake-a-7000-lb-cupcake/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 01:06:01 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=655</guid>
		<description><![CDATA[GourmetGiftBaskets.com is breaking …..smashing…. the Guinness World Record for the Largest Cupcake on August 15th. The old record is 151 pounds and they  are baking a cupcake right now that will weigh 7,000 pounds!
Most importantly, proceeds are being donated to the Susan G. Komen’s Breast Cancer Foundation.
Check out the Gourmet Gift Baskets cupcake page. 
There are pictures available [...]]]></description>
		<wfw:commentRss>http://ebizine.com/viralmarketing/ebrand-media-client-gourmet-gift-baskets-will-bake-a-7000-lb-cupcake/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Wars &#8211; Google offers up a taste of &#8220;Caffeine&#8221;, its new search engine.</title>
		<link>http://ebizine.com/sem/search-wars-google-offers-up-a-taste-of-caffeine-its-new-search-engine/</link>
		<comments>http://ebizine.com/sem/search-wars-google-offers-up-a-taste-of-caffeine-its-new-search-engine/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 13:43:19 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=651</guid>
		<description><![CDATA[By Tom Polanski, EVP, eBrand Media and eBrand Interactive 
The &#8220;Search Wars&#8221; heat up as Luke Googlewalker escalates his battle with Darth Binger.  At stake is the future of search and untold billions of dollars.  What does this mean for SEM managers?  What will happen the intrciate formula that Google uses to rank companies in bidded [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eBrand Media Research Brief: Back-to-School shoppers look for coupons and sales first</title>
		<link>http://ebizine.com/advertising/ebrand-media-research-brief-back-to-school-shoppers-look-for-coupons-and-sales-first/</link>
		<comments>http://ebizine.com/advertising/ebrand-media-research-brief-back-to-school-shoppers-look-for-coupons-and-sales-first/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 13:58:42 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=648</guid>
		<description><![CDATA[According to the National Retail Federation&#8217;s 2009 Back to School Consumer Intentions and Actions Survey, by BIGresearch, back-to-school shoppers buy only what you need, check for coupons and sales, and grab perfect computer at the right price. The average family with students in grades Kindergarten through 12 is expected to spend $548.72 on school merchandise, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What the Microsoft-Yahoo deal means to users</title>
		<link>http://ebizine.com/advertising/what-the-microsoft-yahoo-deal-means-to-users/</link>
		<comments>http://ebizine.com/advertising/what-the-microsoft-yahoo-deal-means-to-users/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 15:41:07 +0000</pubDate>
		<dc:creator>Tom Polanski</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[msn]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://ebizine.com/?p=645</guid>
		<description><![CDATA[By Suzanne Choney
Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday.
&#8220;It&#8217;s a negative in that we&#8217;re going from having three major search competitors to two, but it may be better to have two strong competitors rather than one [...]]]></description>
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		<slash:comments>0</slash:comments>
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