Hi Everybody,
On Monday, August the 4th, we’re finally publishing our long awaited, exclusive interview with Fitzgerald regarding BuzzBack and the services her company offers. We’re almost fanatical in our belief in research. We’ve worked with hundreds of companies over the years and only a few understand what makes their customers tick, click and stick (Neiman-Marcus comes to mind). Rather than invest in the type of intelligence that BuzzBack provides, these decision makers continue to burn through their budgets testing new and unproven media.
That’s not to say new advertising media opportunities and testing are not important. They are. But it seems clear to us, after eight years of launching and managing campaigns, that once one is able to identify the friction points that are inhibiting conversions, every site could provide a better, more positive shopping experience. Let the customer teach you how to sell them. And they will, if you ask the right questions in the right way.
BuzzBack uses fun, seemingly simple tools, to develop sophisticated data that will increase the efficiency of your company in a multitude of ways. The better you understand the psychology of your visitors and their relationship with your written and visual messages, the better you’ll be able to customize your marketing model (and website) for the purpose of driving significant revenue increases.
Keep your eye open for the interview with Carol. She has some extremely insightful things to say.
Below is a short bio provided by Carol’s publicist, John Goodman.
Carol Fitzgerald founded Buzzback Market Research in April 2000 to leverage the Internet as a faster and more efficient venue for delivering rich, actionable insights to marketers.
BuzzBack’s clients include a variety of Fortune 500 and other blue chip companies, such as Cadbury, Beiersdorf, Kraft, Unilever, J&J, GlaxoSmithKline, Nestle, Abbott and many others.
Prior to starting BuzzBack, Ms. Fitzgerald was formerly a Senior Director at Mail.com responsible for building consumer marketing and product development.
Before Mail.com, she spent 10 years at ACCO, a $1.3 billion office products division of Fortune Brands. Her various roles at the company included: introducing over 100 successful computer retail products; founding of first Day-Timer online store, ACCO World’s corporate internet strategy & web sites; and conception and implementation of digital.daytimer.com, Day-Timers’ premier online calendar which was sold for an undisclosed amount.
Ms. Fitzgerald is a 1986 cum laude graduate of Dartmouth College majoring in English & French and her honors thesis on TS Eliot has been cited in recent works on the author. She’s married and has two children – twins.