By Tom Polanski, EVP, eBrand Media and eBrand Interactive

From its inception, eBrand Interactive has maintained a singular focus. We drive quality, targeted traffic to client web sites. That’s the bottom line of what we do. Over the years, the company has found numerous inventive ways to meet that bottom line. The key to our growth is our undistracted focus on our core areas of competency which includes our e-commerce expertise and our strategic agency relationships with all of the major portals. This focus allows us to create value propositions for our clients. The client can come to eBrand Interactive to create and manage a complete internet advertising campaign.

We understand return on investment. For most businesses, the internet has become the ultimate direct marketing tool. As a result of our ability to track and measure advertising campaigns, we can design advertising programs that consistently create a profit for our clients. That’s why we maintain a client retention rate of approximately 98%.

From its initial concept, eBrand Interactive has flourished into a full-service online marketing and advertising agency, providing clients with all the tools and advertising exposure needed to effectively use the Internet to sell their products and services.

We have significant agency relationships with most of the major portals, including MSN, and Yahoo!, as well as other high traffic sites, where we display our client’s advertising in premier placements. Because we can bring dozens of clients to a particular 3rd party from a single point of purchase, we’re often able to provide exceptional pricing and exclusive inventory deals.

Using our years of experience in buying millions of dollars in media we know which placements, publishers and networks will have the highest probability of meeting or beating mandated performance metrics.

As you know, the two main elements to success in the generation of sales that hit a targeted CPA are the quality of the advertising and the optimization of the program. We’ve spent years refining an advertising formula that produces traffic of an extremely high quality that converts while still having the ability to scale up to a high volume when successful. Next is a case study demonstrating one of the ways we’ve created custom display advertising campaigns to drive conversions for clients while building their brand equity:

The Telechat Network is a network of dating sites which includes Telechat.com, Momsmeetdads.com and Teleromance. Telechat became the first dateline able to connect members on one system via internet websites or the telephone. It is the largest phone dating business in America. Telechat is a partner of Clear Channel.

Key Challenges:
a. Push a substantial volume of “free membership” leads.
b. Lower the cost per lead.
c. Grow size of “profile” database.
d. Maximize market share.
e. Lift brand awareness. 

Solution:
eBrand Interactive used the power of its experience and internal resources to help Telechat focus their brand message and to more effectively reach their target audiences with multi-channel banner advertising.

Course of Action:
a. Build an effective creative that conveys message and generates generous click-through rates.
b. Optimize site for a cleaner look that is better suited to the targeted demographic. 
c. Successfully launch and manage a direct-response campaign on MSN over a two-week period.
d. Identify best converting placements within MSN network and deliver banners based on psychographic sketches, and current behavior targeting. 

Results: 
a. Successfully identified best converting placements and bought inventory at preferential pricing.
b. Banner behavioral targeting and re-targeting campaigns found people who’s past and current behavior within networks indicated that they would be interested in client’s services.
c. Banners achieved a click-through rate four times higher than industry standard.
d. Lowered cost of a “free trial” acquisition.
e. Enhanced the brand.
f. Drove a tremendous number of leads.
d. Increased “free trial” to “paid membership” conversion rates.
h. Made meaningful gains in the competitive dating market.

Four reasons why companies rely on eBrand Interactive: 
a. We do a large volume of business from a single point of purchase and this gives us a powerful negotiation position as your advocate. 
b. eBrand Interactive has a roster of clients across many fields which enables us to make industry-specific recommendations based on experience.
c. The publisher often pushes the services it offers, even if they may not be the best fit for you.  It’s their job.  In other words, they’re true believers and we’re agnostics. eBrand Interactive objectively evaluates which services will get your desired results because we win when you win.
d. eBrand Interactive can best explain the pros and cons of various options before you make a commitment. Carefully cultivated relationships with over 150 Tier 1 publishers, including MSN, Yahoo! and AOL, has given us experience working within the culture of these companies and an understanding of their strengths and their weakness, including their audience demographics and psychographics.  In addition, eBrand Interactive has many inventory deals running concurrently and is in continual communication with its partners. We have their attention every day. 

When your message has less than seven seconds to make an impact, marketing can be like playing darts in a dark room. Connect with eBrand Interactive. We connect brands with buyers through banners.

Please feel free to call me at 310.849.6641 or e-mail, sales@ebrandmedia.com.