What are your plans for significantly increasing your company’s revenue while cutting costs?  You’ll benefit from our years of online advertising and marketing experience. eBrand Interactive optimizes online businesses in a number of ways, including but not limited to, managing Paid Search, Shopping Comparison Websites, Can-Spam compliant e-mail campaigns, and Display Advertising campaigns for many of the internets leading name brands.  We work with many small and medium sized companies as well. 

In a very real sense, you’ll be able to take advantage of “second mover” learning’s.  Over the years, a vast number of companies have tested hundreds of campaigns, across many different platforms through us, and as a result, your company won’t have to spend precious budget trying to find placements or databases that convert. Your company will capitalize on the millions of dollars we’ve invested in refining an advertising formula that will drive high quality, targeted traffic to your site. 

Can-Spam Compliant E-mail Campaigns to Permission Based Databases
• E-mail marketing is still one of the internet’s most powerful marketing tools. 
• Low-cost.  
• No spam!
• Opted-in Databases only.
• Speed of delivery – millions of emails can be sent in only a few hours.  
• Accountability.
• Targeted demographics.  
• 50 million fresh and interested people available.
• Deliver a wide variety of preferences, aspirations, habits and purchase histories.
• Mass broadcasts of tens of millions to small mail outs for niche products.

To learn more, click here, eBrand Interactive creates great permission based e-mail campaigns to third party lists for a variety of advertisers.

Display Advertising Campaigns
• Display your company’s offer from a minimum of 33 positions, all above the fold, through banners and rich media.
• Reach receptive and demographically correct audiences at MSN and Yahoo!
• Drive an extraordinary volume of visitors to your site. 
• Can be bought on a CPC or CPM basis. 
• Behavioral targeting and contextual retargeting. 

Click here to discover more, eBrand Interactive delivers banner advertising success.

Premier Paid Search Management
• The most targeted interactive advertising.
• Shoppers find you when searching multi-word, low volume, low price but high yield key-phrases relevant to your product array.  
• Identification and leveraging of best performing keyword data from current company search accounts
• Keyword Expansion into the ten’s of millions for sites with a large array of products. 
• Data-mining Tools. 
• Pull and Post Technology for automated cross pollination of best keywords, taglines and descriptions from Google, to Yahoo!, to Bing. 
• Custom Site Crawlers.
• Intelligent Account Growth specifically designed to grow campaigns systematically, providing a proof in concept with sales/cost data before growing accounts.
• Automated Bid Management based on your sites historical data of click-through, click to conversion, and conversion rates.
• Daily Spend Throttles.
• Online Ad Reporting.
• All Inclusive “Umbrella”. Put all SEM and CSE accounts under one management team.  
• Expert SEM Account Management.
• Project Flow Management.
• Cost Controls.
• Client-company search accounts are scrubbed regularly for “dupes” and “frauds”.
• Proprietary technology that checks for link breakage every 24 hours.
• Complete redundancy; our system is never down.
• Cross Domain Management.
• Multiple safeguards/firewalls are in place to insure the preservation and integrity of client data.
• We operate under the strictest of NDA’s. All client data and intelligence is guaranteed to be confidential.

For greater insight, click here, eBrand Interactive further optimizes its industry-leading suite of SEM services!

CPL Campaigns (for E-commerce businesses too!)
• 1600 psycho/demographic data points used to target the right audience. 
• Conversions driven by Yahoo!, MSN, About.com, iVillage, and other Tier1 networks.
• Consumer data is scrubbed and validated.
• CASS certification – confirms postal addresses are valid and mail-able as deemed by the U.S. Postal Service.
• E-mail address validation – 4,500+ entries; updated monthly with spam addresses identified from the email network.
• Wireless email addresses scrubbed per CAN-SPAM law.
• International filter for U.S. only leads.
• Real-time phone number validation checks that area code matches the prefix.
• Profanity & bogus name filter – over 1,000 entries; we update monthly using actual advertiser bad lead files.
• Consecutive letters of the alphabet (e.g. abcdefg).
• Orders that match the keyboard (e.g. asdfg, hjkl).
• Repeated letters (e.g. aaa, rtrtrt).
• Single letter in any field (e.g. firstname= a; lastname = f).
• “Test” in any field.
• Administrative e-mails (e.g. orders@, support@, help@, custserve@).
• Celebrity and famous names (e.g. Paris Hilton, Mickey Mouse).

You should never receive a duplicate lead:
• Before an offer is displayed, our cookies will look up each consumer’s previous activity in the database. If the user has previously selected an offer, it will not be displayed to the consumer a second time.
• After an offer is selected, we’ll use an advanced data matching methodology to check the leads against the database. If the offer has been previously selected by that consumer, the lead is removed from the file.

We hope that this helps you to understand all that will be done behind the scenes, and why Tier 1 advertisers turn to us instead of, or in conjunction with, affiliate networks.

Cost per Acquisition Campaigns:
• There are thousands of databases but only a handful has any real value. Over the last eight years we’ve learned the following and more:
• The demo/psychographics of the different publishers, networks, and databases.
• We know a targeted audiences average household income, the percentages of women and men in that audience, their lifestyle, and more. For example one database is 87% women with an average household income of $77,000. 70% of that database is college educated and 80% of the database shops online. This type of database is perfect for some products/offers but not others.
• We know which databases keep their records (lists) fresh; offering audience with superior participation traits. .
• We’ve learned which databases have the highest probability of meeting or beating a targeted CPA while backing into an effective CPM for the e-mail database.
• We’ll help you to create e-mail, banners, and rich media, including the writing of the motivational messaging that will drive conversions.
• Hand in hand with that we know the way a landing page should look so that friction points are eliminated leading to the highest possible conversion rates.  
• We’ll invent the campaign for you. Click here to see a case study, Tom Polanski discusses most recent eBrand Interactive client success story
• We’ll host the landing page for you if you choose.

To read more, click here, eBrand Media CPA/CPL campaigns increase advertiser profits while decreasing acquisition costs!

Website Analysis and Recommendations for Improvements
Improve all aspects of the company website for the purpose of increasing site stickiness by eliminating anxiety inducing friction points and obstacles that inhibit conversions.  This will include but may not be limited to the following:
• Homepage.
• Category pages.
• Subcategory pages.
• Navigation.
• Site Content.
• Company website search engine.
• Shopping Cart.

Profit from our recommendations for improving the following:
• E-mail sign-ups and incentives.  
• Product descriptions.  
• The motivational messaging of your site.  
• Eye paths.  
• Colors and themes.
• Page layout.
• An analysis of your company’s search engine marketing including keywords, taglines, descriptions and landing pages.
 
Click here for more details, eBrand Interactive delivers highly successful website assessment and optimization reports!
Click here for a case study, An eBrand Interactive project which dramatically increased a clients site conversion rate!

Would you like to learn more? Please feel free to reach us at, 503.841.5037.