I thought you’d be interested in tis bit of marketing news passed on to us by Dana Nelson at SS|PR. Coke kicked off a brand new marketing strategy today at the Olympics in Beijing.

Pioco, China’s most influential Bluetooth Media company, has wired thousands of hotspots in and around the Olympic stadiums, hotels, restaurants, clubs, cafes and other leisure venues of Beijing and
Shanghai to broadcast Coca-Cola Bluetooth video commercials to Bluetooth-enabled cell phones.

Coca-Cola’s relationship with Pioco marks the first time in Olympic history that a brand has used Bluetooth media for its marketing campaign. Would you be interested in interviews with Coke China and Pioco? Let me know if you need more info.