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15 common sense marketing steps for small business owners to take through thick and thin


By Tom Polanski

Here are 15 excellent marketing reminders for small business owners to think about over the weekend -

1. Conduct a Competitive Analysis and Plan Your Strategy

2. Optimize Your Home Page and Landing Pages

3. Optimize Your Website Copy

4. Implement Your Website Metrics and Testing Platform(s)

5. Improve Your Order Process

6. Develop Your Email Capture

7. Optimize Your Offer Pricing

8. Set Up Your Comparison Shopping Engine Campaigns

9. Set Up Your Pay-Per-Click Campaigns

10. Optimize Your Website for Natural Search Engines

11. Implement a Linking Campaign

12. Pursue Site Credibility Indicators

13. Utilize Email Marketing

14. Explore Alternative Marketing Channels

15. Explore Additional Marketing Opportunities

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This entry was posted on Friday, July 25th, 2008 and is filed under Advertising, Marketing. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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