Archive for February, 2012
SpiritNow, a leading spiritual destination website, retains eBrand Interactive to deliver people genuinely interested in its unique value proposition.
Los Angeles, CA–(eBizine)–2/29/2012-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has been retained to deliver new members through CAN-SPAM compliant email.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our email channel. We take private labeled offers from leading companies and send them to people who have opted-in to receive 3rd party offers”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “SpiritNow retained eBrand to email its offer to the lists we manage. As is always the case, my email team will launch the campaign slowly and intelligently. The process will undoubtedly require optimization. I’ve launched hundreds of campaigns, across multiple platforms, and I have never seen it hit out of the park on the first swing. Every marketing campaign benefits from refinement and that’s one of the many areas where we excel to the benefit of our clients.” Read the rest of this entry »
According to a recent Mintel foodservice study, 80% of family restaurant-goers who are eating out less in general are doing so because of budgetary reasons. Due to this and other challenges, family restaurant sales are expected to decline by 7% over the next four years, says the report. The family midscale segment has been the most negatively impacted, says the report, and the next few years aren’t expected to show an upward swing.
Eric Giandelone, foodservice director at Mintel, says “… pricing (alone) has not proved successful for family restaurants… (the) opportunity for the market to return to a path of growth is to employ a sustainable approach to value… (with) ‘reasonable’ prices and value-added benefits like health and convenience…”
However, historically, “healthy” menu items don’t sell well because a healthy item often communicates “no taste.” But, says the report, a change may be imminent, as 34% of restaurant-goers say healthy food is an important factor in selecting a family restaurant.
You don’t need to have a large budget set aside to market you business. There are many great low-
cost ways which can effectively promote your business.
1. Add value to your customers
The basic rule of marketing is to create value for customers to gain value in return. Make your
consumers feel special and let them know how important they are for your business. Don’t forget
your old clients when making new ones.
2. Create your business card
Make sure you have a business card to hand out to prospects with all vital contact information. You
can also hand out notepads to your clients, with your business details printed on every page as they
serve as excellent source of reminders and have fewer chances of being misplaced or discarded.
3. Have a logo designed for your business
Have a professional design a distinctive logo for you. If you cannot afford the cost, you can get a
logo designed from many websites offering the service for a low fee. A distinctive logo will help
your prospects to differentiate you from others.