Archive for November, 2011
Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.
Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”. Read the rest of this entry »
1. Cash-Strapped Consumers Shift Brands
According to a blog from Gian Fulgoni in Ad Age Digital, about 54% of consumers said they bought the brand they wanted most in 2008. By 2010, this had dropped to 45%, and 43% this year. Declines were observed in every category, with the most severe drop (17 points) in over-the-counter medicines and the lowest in the household category (6 points).
If consumers aren’t buying the brand they want most, they are switching brands, says Fulgoni. When a “peer” brand is on sale, 38% in 2011 say they bought it compared to 33% in 2008. But they also turn to a cheaper product. About 19% of consumers switched to private-label products in 2011, up from 14% in 2008.
When downsizing caused consumers to switch to another brand, 14% said it usually did and 54% said it occasionally did. But when asked which cost-controlling action they would prefer, 62% more consumers chose a smaller size over a price increase. Brand marketers appear to be backed into a “damned if you do, damned if you don’t” corner.