Archive for September, 2011
Is Facebook killing your privacy? Some say it already has
Facebook has murdered privacy.
That’s not just the contention of privacy watchdogs. That’s Mashable’s Ben Parr wringing his hands.
“Facebook has finally done it,” Parr wrote. “It’s just a few updates away now from euthanizing the concept of privacy.”
Last week Facebook unveiled its dramatic redesign of profiles, a time line that charts in chronological order all the information users have shared on the service. Facebook also showed off new third-party applications that — when enabled — automatically share every action users take: every song they listen to, article they read and video they watch (not to mention every meal they cook and every jogging route they follow).
Facebook Chief Executive Mark Zuckerberg calls it “frictionless sharing.” That kind of sharing is designed to get users to stick around even longer (something that Facebook already does so well that it’s got Google and other Internet players plenty worried).
“We’re at the point of no return,” Parr wrote. “Facebook’s passive sharing will change how we live our lives. More and more, the things we do in real life will end up as Facebook posts. And while we may be consoled by the fact that most of this stuff is being posted just to our friends, it only takes one friend to share that information with his or her friends to start a viral chain. Sharing with just your friends doesn’t protect your privacy. I know the people at Facebook will disagree and argue that users can control what is shared with whom. But this is simply an illusion that makes us feel better about all the sharing we have done and are about to do. We may not notice the impact on our lives immediately. But it won’t be long until your life is on display for all of your friends to see, and then we’ll all know what Facebook has wrought.”
Posted by eBrand Media Research Department in Advertising on September 26th, 2011
Bobwards.com chooses eBrand Interactive to increase revenue
Bobwards.com retains eBrand Interactive to boost revenue through better search engine marketing management
Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Bobwards.com.
“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.”
Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media on September 26th, 2011
“Greenbacks” more valuable than green products – Few will pay extra for green products
| Global Online Consumers | |
| Position | % of Respondents |
| Important for companies to have environmental products | 83% |
| Raw materials influence decisions on where to shop and what to buy | 76% |
| Will pay more for eco-friendly products | 22% |
| Source: Nielsen, Global Online Survey, Q1 2011 | |
Willingness to pay extra for environmentally-friendly goods is highest in the Middle East/Africa, where one-third of consumers are willing and lowest in North America, where only 12% of both Canadians and Americans say they will pay extra for eco-friendly products.
Posted by eBrand Media Research Department in Customer Centric, Trend Tracker on September 14th, 2011