Archive for June, 2011
LifeShield picks the eBrand Media Group for new customer acquisition campaign
Los Angeles, CA-(eBizine)-6/27/2011-8:50 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will launch the first in a series of CAN-SPAM compliant email marketing campaigns on behalf of LifeShield, the leading provider of professionally monitored home security systems.
“The eBrand Media Group is pleased to have been chosen to launch, manage, and scale this high value customer acquisition campaign for LifeShield”, said company spokesperson, Joleene Gospodnetich. “eBrand will send branded LifeShield email creative to permission based email lists eBrand Interactive manages on behalf of a number of Tier 1 companies, she continued. “With access to over 100,000,000 million fresh records eBrand is one of only a few companies capable of scaling campaigns above the six figure mark month after month while not only protecting but enhancing a client’s brand.” 
Posted by eBrand Media Research Department in eBrand Interactive, eBrand Media on June 27th, 2011
Cash incentives are preferred credit card freebies
According to Mintel Comperemedia, cash in the credit card industry is becoming the enticement of choice for membership, as 23% of credit card offers in January-April 2011 included an additional cash incentive, compared to just 1% during the same period in 2007. 59% of offers for new credit cards in the first four months of the year promoted some form of additional incentive to encourage potential applicants to sign up for a card, compared to 30% during the same period in 2007. Miles and points are still the most popular incentive, with 25% of offers during the period luring potential customers.
During the first quarter of 2011, more than 1.4 billion offers were sent to consumers, compared to about 825,000 just a year before, the study found.
Andrew Davidson, senior vice president at Mintel Comperemedia, concludes that “… the incentive is so attractive that consumers may as well apply for a card to cash-in on its incentive regardless of whether they have any serious intent to use the card in the long term… ”
Chase gives $300 as a cash incentive in some offers for its Freedom card and 100,000 bonus miles in offers for its British Airways Visa Signature card-enough for two transatlantic round-trip tickets, or four domestic round-trip tickets, Davidson notes.
Posted by eBrand Media Research Department in Trend Tracker on June 24th, 2011
5 Tips for a Successful Email Marketing Campaign
Whether you’re an email marketing novice or a seasoned professional, there are several aspects to your campaign that you will want to give extra focus to help ensure success. Here are five tips you can employ to help seal the success for your next email marketing campaign.
1. Spend time on the offer
Even the most creative subject lines, beautiful graphics and snappy copy aren’t going to make your email successful if your offer isn’t attractive to your recipients.
Be sure to spend time considering your email offer. Think about what drives your customers to make their purchases. Are they motivated by price, experience or benefits? Is there more than one way to present your offer? If so, which will be the most attractive to your clientele?
One of the best ways to determine which offer is most effective for your email campaign is to perform a test. Break down your email list into four parts: three 5 percent segments to test three separate offers and one 85 percent segment to send the winning offer.
If you are worried about the time it will take to test your offer, don’t be too concerned. Email campaigns have quick results, so you will know which offer is the winning offer within a couple of days. Read the rest of this entry »
Posted by eBrand Media Research Department in E-mail marketing on June 15th, 2011
Why I love and hate having a smartphone
We’re nodding along to a lot of his comments, are you?
The Oatmeal
The Oatmeal
The Oatmeal
Posted by eBrand Media Research Department in Mobil, Opinions on June 14th, 2011
Majority of smartphone users integrating devices into every aspect of daily lives
In a recent smartphone survey conducted by Prosper Mobile Insights, among smartphone users who completed the survey on their smartphone. 56% of the sample was male while 44% was female, and the average age of the sample was 36.
As mobile technology continues to evolve, says the report, a majority of smartphone users are fully integrating their devices into every aspect of their daily lives. According to the survey 52.9% say they utilize all of the functions of their smartphones, 30.4% say they use the basic functions of their smartphones and 16.7% only use their smartphones for calling, texting and emailing
| Smartphone Use by Respondents | |
| Use of Smartphone | % of Respondents |
| I use my smartphone for basic functions (call, text, email) | 16.7% |
| I use my smartphone for basic functions and some applications (weather, GPS, social media) | 30.4% |
| I use my smartphone for all the functions… it’s my life. | 52.9% |
| Source: Prosper Mobile Insights Smartphone Survey, May 2011 | |
With all the unique features of smartphones, texting, Internet, and email are the top functions smartphone users say they cannot live without. Calling features, GPS, and Facebook are also necessities to some.
| The One Function Of Your Smartphone That You Cannot Live Without | |
| Function | % of Respondents |
| Texting | 21.6% |
| 15.7% | |
| Internet | 16.7% |
| Call | 7.8% |
| 5.9% | |
| GPS | 6.9% |
| Calendar | 1.0% |
| Apps | 4.9% |
| News | 2.0% |
| Bluetooth | 2.0% |
| Alarm | 1.0% |
| Weather | 1.0% |
| Social Media | 1.0% |
| Games | 1.0% |
| Other | 0.0% |
| No Preference | 11.8% |
| Total | 100.0% |
| Source: Prosper Mobile Insights Smartphone Survey, May 2011 | |
Posted by eBrand Media Research Department in Mobil on June 7th, 2011