Archive for May, 2011
Mobile Users Are Ad Clickers
According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an application, or visit a Web site after seeing an ad, but only 22% said they would make a purchase, and only 40% would download a coupon.
Tony Nethercutt, General Manager of Mojiva, notes that “… mobile marketing performs well when it lines up the services and products that affect people on an everyday basis … mobile advertising is part of the conversation for major national brand advertising…”
Some additional findings from Mojiva and InsightExpress in the Mojiva Mobile Audience Guide include:
- Over 84% of users deemed ‘normal banner ads,’ ‘video ads,’ ‘ads that let me interact with them,’ or ‘animated banner ads’ as the forms of marketing they would likely pay attention to
- Text ads perform modestly with 13% of users most likely to pay attention; however, only 2% pay attention to expanding screen takeover ads
- Marketing offers related to magazines, social/dating, airlines, traffic and banking had the least effective performance.
With user statistics from InsightExpress, the MAG offers a look into what resonates with users through mobile devices like smartphones and tablets. This month’s research shows that marketers need to focus on engaging creative executions that encourage user interaction.
Joy Liuzzo, Senior Director from InsightExpress says “… InsightExpress research continues to demonstrate that mobile consumers are evolving, with new behaviors, attitudes, and demographic segments emerging almost monthly…”
Posted by eBrand Media Research Department in Mobil on May 31st, 2011
eBrand Media Wins New Business as a Result of Its Performance and Stability
SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years.
Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of the eBrand Media Group’s impressive management of digital marketing channels for Wigs.com, B2B Web Ventures LLC, the leading provider of beauty and hair products, has moved management of paid search for Hairextensions.com over to eBrand Media. eBrand Media, and its agency division, eBrand Interactive, have repeatedly demonstrated their ability to deliver industry-leading marketing solutions which are either developed in-house or through partners vetted and tested by the eBrand Media Group.
“We’re pleased to have won this business from one of our competitors. While many companies experience frequent account management turnover we haven’t lost an employee since the company was formed in 2005. The same people managing accounts then are managing accounts for us in 2011. That’s remarkable, in my opinion, and a real value add for our clients along with serving as compelling testimony to the type of company we are”, said Tom Polanski, EVP of Sales and Client Development.
Mr. Polanski continued, “Our experience, stability, technologies, and adherence to core values dramatically increases the probability of client success as defined by hitting targeted performance metrics as a result of a repeatable process. We’ve invested years refining marketing formulas that drive high-quality traffic that converts into sales. Not to be discounted is the fact that we save our clients the cost of testing because we know from years of gathering data where to broadcast messages so that they reach targeted audiences at the right time in the shopping process.”
Posted by eBrand Media Public Relations Department in eBrand Interactive, eBrand Media, Success Stories on May 25th, 2011
Modern moms wear many hats and play many roles
- 37% more likely to post photos
- 25% more likely to link articles/videos
- 33% more likely to give status updates
Using the Internet for personal communication is also very high among mothers, with moms 37% more likely to send/receive invites online, 17% more likely to use instant messaging and 14% more likely to make/receive voice calls online.
Moms make up more than one-fifth of online video viewers and spent an average of 258 minutes viewing online video in March 2011. Compared to the overall usage in the US, Moms spent 25% more time, about 52 minutes longer on average, viewing online video from Home PCs.
Posted by eBrand Media Research Department in Trend Tracker on May 18th, 2011
Social Network Advertising Influences But Doesn’t Drive
According to a recently released report, a collaboration between Forrester Research and GSI Commerce, social media rarely leads directly to purchases online. Less than 2% of orders were the result of shoppers coming from a social network during the holiday shopping period between November 12 and December 20, 2010.
Addressing social marketing, Fiona Dias, executive vice president of strategy and marketing for GSI Commerce, says “… buying things from retailers is maybe 10th on the list of things they want to do on Facebook… from a retail and commerce perspective, social media seems to have no effect…”
She says, though, that social media outreach is somewhat effective for distributing news about short-term deals, as 5% to 7% of purchases are influenced by social media activity.
What does seem to work, says the report, is more traditional online marketing, including email and search advertising. Most consumers in the study were exposed to some form of marketing by the retailers before they made their purchase. 70% of transactions in hard goods categories (like lawnmowers) and 82% in soft goods categories (i.e. clothing) occurred after the consumers had engaged in some interactive marketing tactic before their purchase. 40% of hard goods transactions and 60% of soft goods transactions came to retail websites directly from email and search
| Transactions That Started With Search Or Email During Key Dates (Percent Of Transactions) | ||||
| Hard goods | Soft goods | |||
| Search | Search | |||
| Holiday (excluding key dates) | 22% | 17% | 37% | 23% |
| Thanksgiving weekend | 26 | 14 | 40 | 20 |
| Cyber Monday | 31 | 15 | 44 | 18 |
| Source: Forrester Research, Inc., May 2011 | ||||
Posted by eBrand Media Research Department in Social Media on May 11th, 2011
Moms Need Social Sharing For Show & Tell And Listen & Learn
A new study, from Lucid Marketing with Moms.com, “How U.S. Moms Share & Spread Health Information,” finds that 84% often share things via Email and 69% often share via Facebook, their top choices. Email and Facebook are also the places where they most often hear about the new things. Email (83%) and Facebook (76%). Only 65% choose Television.
Kevin Burke, founder of Lucid Marketing, says that “Moms are taking on more responsibilities than ever… including health-related duties… they need immediate solutions from trusted sources… and are turning to family, close friends and other moms.
Moms who share health information are sharing their knowledge and opinions about products and services with family, friends and other parents. These moms are connecting with the world outside close friends and family – a global community of tech-savvy moms who also are ready to share and listen. Read the rest of this entry »
Posted by eBrand Media Research Department in Trend Tracker on May 9th, 2011