Archive for January, 2011
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected to consumer information than in-store associates, driven by increasing availability of online shopping tools and mobile phone applications that allow price comparisons, access to coupons and social-networking.
The survey found that retailers that aren’t investing in technology to stay ahead of increasingly tech-savvy shoppers are hurting their own bottom line. 28% of store visits ended with an average of $132 unspent due to abandoned purchases driven by deal-habituated behavior, out-of-stocks, limited store associate assistance and long check-out processes.
|Product Awareness “The shopper today is better connected to product information than store associates… “ (% of Retailers)|
|Response||% of Retailer Responses|
|Neither agree nor disagree||26|
|Source: Motorola Solutions, January 2011|
Look what I found! Didn’t you just say this would happen?
Yes, I did years ago. I’ve written a few articles about this. Most people can’t begin to concieve of the different ways that Facebook can parse, package, and sell their seemingly innocuous walls scribbles. This is why I think Facebook is undervalued at fifty billion. The information that people willingly offer up is data stored on Facebook servers to be used now and later. They’re still discovering how to monetize your data. Still to be developed technologies will offer new ways to for Facebook and advertisers to make money effeciently.
After all peopleare teaching advertisers how to sell us with each post, each alteration to the information page, each click, and each “like”. I predict that Facebook will prove someday to be the most valuable and powerful company in the world. It knows far more about you than Google or Apple ever will. There’s value in that.
Click here to read the full article that April is referring to.
Facebook said today that it had upped its security levels after company founder Mark Zuckerberg’s page was hacked into the previous day.
The high-profile breach occurred Tuesday when a message was posted on Zuckerberg’s page, CNN.com reported.
“Let the hacking begin: If Facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price winner Muhammad Yunus described it? http://bit.ly/fs6rT3 What do you think? #hackercup2011″
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According to the latest American Express Spending & Saving Tracker, more than half of adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on themselves. Personal savings rates are still well above pre-recession levels and consumers will remain focused on saving, but they will set aside less than they did in 2010. After setting aggressive savings goals for 2010, $14,000 on average, consumers are paring back their savings target this year to a more modest $2,600.
Pamela Codispoti, senior vice present and general manager of Cardmember Services, American Express, says “… it’s encouraging to see that (consumers) feel more optimistic about their finances… they’re setting more realistic savings goals and… gained some financial breathing room to spend a bit more than in 2010.”