Archive for January, 2011
Motorola Solutions annual holiday survey indicates Consumers know more than Retail Sales Associates
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected to consumer information than in-store associates, driven by increasing availability of online shopping tools and mobile phone applications that allow price comparisons, access to coupons and social-networking.
The survey found that retailers that aren’t investing in technology to stay ahead of increasingly tech-savvy shoppers are hurting their own bottom line. 28% of store visits ended with an average of $132 unspent due to abandoned purchases driven by deal-habituated behavior, out-of-stocks, limited store associate assistance and long check-out processes.
| Product Awareness “The shopper today is better connected to product information than store associates… “ (% of Retailers) | |
| Response | % of Retailer Responses |
| Completely agree | 17% |
| Somewhat agree | 38 |
| Neither agree nor disagree | 26 |
| Somewhat disagree | 15 |
| Completely disagree | 4 |
| Source: Motorola Solutions, January 2011 | |
Posted by eBrand Media Research Department in Customer Centric, Marketing on January 31st, 2011
Facebook to Sell YOUR Posts to Advertisers
By Tom Polanski, EVP, eBrand Media and eBrand Interactive
“Hey Tom,
Look what I found! Didn’t you just say this would happen?
Regards,
April”
Yes, I did years ago. I’ve written a few articles about this. Most people can’t begin to concieve of the different ways that Facebook can parse, package, and sell their seemingly innocuous walls scribbles. This is why I think Facebook is undervalued at fifty billion. The information that people willingly offer up is data stored on Facebook servers to be used now and later. They’re still discovering how to monetize your data. Still to be developed technologies will offer new ways to for Facebook and advertisers to make money effeciently.
After all peopleare teaching advertisers how to sell us with each post, each alteration to the information page, each click, and each “like”. I predict that Facebook will prove someday to be the most valuable and powerful company in the world. It knows far more about you than Google or Apple ever will. There’s value in that.
Click here to read the full article that April is referring to.
Posted by eBrand Media Research Department in Facebook, Tom Polanski on January 27th, 2011
Zuckerberg’s Facebook Hacked
Facebook said today that it had upped its security levels after company founder Mark Zuckerberg’s page was hacked into the previous day.
The high-profile breach occurred Tuesday when a message was posted on Zuckerberg’s page, CNN.com reported.
“Let the hacking begin: If Facebook needs money, instead of going to the banks, why doesn’t Facebook let its users invest in Facebook in a social way? Why not transform Facebook into a ‘social business’ the way Nobel Price winner Muhammad Yunus described it? http://bit.ly/fs6rT3 What do you think? #hackercup2011″
Posted by eBrand Media Research Department in Facebook on January 26th, 2011
NEW: Affliction Men’s Cologne! Available only at Buckle.com
Buckle and Romane Fragrances collaborate to introduce Affliction Cologne's first men's scent.
LIVE FAST The highly stylized and hard edged brand, Affliction, is proud to collaborate with Buckle and Romane Fragrances in introducing its first men’s scent…Affliction Cologne. Affliciton is designed for the guy who demands attention. The cologne is inspired by the brands highly styled rock n roll lifestyle. The subtle power of this cologne conveys the attention to detail contained in each Affliction piece and is the finishing touch to the Affliction man. The scent is as distinctive as the man who wears it! Read the rest of this entry »
Posted by eBrand Media Public Relations Department in Success Stories on January 24th, 2011
Consumers Plan to Spend More, Save Less, and Pay Debts
According to the latest American Express Spending & Saving Tracker, more than half of adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on themselves. Personal savings rates are still well above pre-recession levels and consumers will remain focused on saving, but they will set aside less than they did in 2010. After setting aggressive savings goals for 2010, $14,000 on average, consumers are paring back their savings target this year to a more modest $2,600.
Pamela Codispoti, senior vice present and general manager of Cardmember Services, American Express, says “… it’s encouraging to see that (consumers) feel more optimistic about their finances… they’re setting more realistic savings goals and… gained some financial breathing room to spend a bit more than in 2010.”
Posted by eBrand Media Research Department in Advertising, Customer Centric, Trend Tracker on January 18th, 2011