Archive for November, 2010
PORTLAND, OR-(eBizine)-11/30/2010-11:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, launched the first in a series of email marketing campaigns for the purpose of delivering high value members to zulily.
We’re pleased to have been chosen to launch and manage this membership campaign for zulily, said Tom Polanski, EVP of Sales and Client Development. “We’ll use Can-Spam compliant email marketing to find busy Moms looking for great deals. With over 100 million fresh double opted-in records available to us, we’re able to deliver a clients message to a wide variety of preferences, interests, habits and purchase histories.
“There are thousands of databases of email records but only a handful has any real value. Over the years we’ve discovered which databases will deliver an audience that is genuinely interested in a product, service, or in this case; membership.”
Mr. Polanski concluded with, “The two main elements to success in the generation of memberships that a client is able to monetize through several cycles are the quality of the marketing and the optimization of the program. We’ve spent millions of dollars refining a successful formula that produces traffic which will convert and scale to a high volume. As a result of the well documented success we’ve actualized for our clients; we have an increasing number of companies turning to us to manage lead generation campaigns.”
SUMMARY: The current economy poses a challenge when it comes to attracting and retaining paying subscribers. That’s why the prospect of getting those subscribers to consider purchasing additional offline products or services seems highly unlikely.
Find out how a traditional brick-and-mortar matchmaking company managed to retain an online dating subscription site’s paying subscribers and get some of them to purchase offline matchmaking services valued at $3,000.
Paul Falzone, CEO, International Dating Ventures Inc., purchased the online dating subscription site, LoveAccess.com in 2008.
He planned to use the online subscription site and its 1 million existing subscribers to produce leads for a high-end matchmaking company, The Right One/Together, also owned by International Dating Ventures.
“I felt a few years ago that online has lots of people with not as much service,” Falzone says. “And offline has not as many people, but high service.”
He knew there was a way for online dating to benefit offline matchmaking and vice versa. He and his marketing team spent the past year figuring out how to make that happen.
According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium’s interactivity and ability to engage online audiences, 63% of publishers expressed optimism about the category’s future, predicting higher CPMs leading into 2011.
BrightRoll CEO Tod Sacerdoti, says “As consumers continue to… engage with video online, advertisers are being forced to respond in kind and to shift campaign dollars… online video… offers interactivity, targeting and verifiable reporting that print and broadcast do not… ”
Additional key findings from the report include:
PORTLAND, OR–(eBizine)–11/05/2010-7:30 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Monoprice, Inc.
“We’re excited to have the opportunity to build the Monoprice SEM channel from the ground up”, said Tom Polanski, EVP of Sales and Client Development at eBrand Media. He continued, “We’ll do so in a holistic, incremental, and performance driven manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers.”
“Obviously we utilize highly evolved, next generation technologies but its important to note that a Ferrari doesn’t win races without a driver. We employ deeply seasoned analysts, each with a minimum of 5 years of experience, to guide our technologies for the purpose of cutting unnecessary marketing costs while increasing website conversion rates, revenue, and return on ad spend”, Mr. Polanski concluded. Read the rest of this entry »
According to a compilation and analysis of current studies, Mintel predicts nine key consumer trends for the year ahead, examining how long term behavior has been impacted and created a new way of life. In 2011, consumers are living for the long term with attitudes inspired by a changed value set, says the report, written by Alexandra Smith and Richard Cope.
Alexandra Smith, global trends analyst at Mintel, said “…consumer trends for 2011 are a legacy created by economics… and are set to influence the global consumer mindset for a long time to come.”